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Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

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  The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula. ZAMBOANGA CITY, Philippines — As SM City Zamboanga opened its doors on March 20 , the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market , a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula. Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program , the Vinta Market brings together 20 local MSMEs , showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs. SM Supermalls executives  and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga...

The Water Stewardship Journey Continues for SM Supermalls

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  MANILA, Philippines, 13th March 2026 - For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm.  SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources.  SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale.  "SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maxim...

DTI and SM Supermalls Strengthen Partnership to Help MSMEs Scale

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  “Apatnapu’t dalawa kaming kababaihan sa aming barangay na dati ay walang hanapbuhay. Sa tulong ng aming kooperatiba at ng DTI, nagkaroon kami ng pagkakataong kumita. Lalo na kapag nandito kami sa SM Supermalls—mas dumadami ang aming bulk orders.” — Elsie Balidiong , Salngan Livelihood Multi-Purpose Cooperative, Oton, Iloilo MANILA, Philippines, 23th February 2026  - The 2026 DTI–Bagong Pilipinas National Trade Fair concluded at SM Megamall after five days of showcasing Filipino enterprise, creativity, and resilience—bringing together MSMEs, institutional buyers, and consumers in a highly accessible, high-engagement setting that turned commerce into a shared public experience. DTI Secretary Ma. Cristina Roque and DTI Assistant Secretary Nylah Bautista together with Embassy Officials and stakeholders mark the opening of the DTI Bagong Pilipinas National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the publi...

SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

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  Major events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend. From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts. As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. Today, this ecosystem spans 24 malls with dedi...

Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

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    We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu! STEP 1:  Stylemaxxing – Get in your best fit It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more? Anothersole  A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum. Charles & Keith Max‑out ...

Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

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  To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.   Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.     “The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.” Maximizing space makes room for energy efficiency ...