Coca-Cola Philippines Puts Filipino Stories at the Heart of “Coke Natin ‘To”
The new campaign celebrates the people and connections that have made Coca-Cola part of Filipino life for generations. Coca-Cola Philippines has launched “Coke Natin ‘To,” a new campaign celebrating the people, communities and shared experiences that have made Coca-Cola part of Filipino life for generations. At the center of the campaign is a film that highlights the people connected to Coca-Cola’s value chain across the country – from employees who produce and distribute Coca-Cola beverages, to sari-sari store and carinderia owners who bring these beverages to communities every day. The campaign reflects the ways Coca‑Cola has become part of everyday moments shared by Filipinos, from meals at home and roadside gatherings to fiestas, celebrations and time spent with family and friends. “Every bottle that reaches a Filipino home reflects the efforts of many people across our value chain,” said Chris Pesigan, President and Chief Executive Officer Coca-Cola Europacific Aboitiz...
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