At Iba Pang Pangyayari

  MR.DIY kicks off 2026 with newest “Gusto Mong Buhay, i-MR.DIY” Campaign     The campaign celebrates the aspirations of Filipino families to live the life they want,  one life improvement project at a time “Gusto Mong Buhay, i-MR.DIY” shows the everyday realities and aspirations of Filipino families to live the life they want | Screengrab from MR.DIY Philippines MANILA, PHILIPPINES, JANUARY 20, 2026 — Leading home improvement retailer MR.DIY Philippines officially launched its newest brand thematic campaign, “Gusto Mong Buhay, i-MR.DIY!” Centered on the core theme of home and life improvement and achieving one’s goals, the campaign juxtaposes the value-for -money, everyday convenience of MR.DIY with the  everyday realities of Filipino households. The campaign comes at a time where Filipino households continue to prioritize essential spending and careful budgeting – reinforcing how the home remains central to daily decisions and family life.  It is with...

Joy filled communities across Cebu as  Jollibee   joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities. “Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.” The celebration began on January 12 with Jollibee’s Sinulog Media Day, where media partners were given an early look at the brand’s activities for the season. This helped build momentum and community engagement ahead of the peak festivities.     To welcome the steady flow of visitors arriving in Cebu, Jollibee staged airport activations at Mactan-Cebu International Airport fro...

  Unending festivities, fun, and entertainment from the leading and comprehensive digital entertainment platform were experienced during the celebration of the Sinulog Festival 2026. Standing as a co-presenter, BingoPlus ensured its presence across a series of events and activities leading up to the days of celebration, mounting multiple fun-filled events and activities designed for the festivities. On January 14, BingoPlus joined the Sinulog Festival Queen 2026 Parade of Costumes and Runway Competition at SM Seaside. During the competition, the brand awarded the BingoPlus Choice Award to the Province of Cotabato, along with a cash prize of ₱10,000. The Province of Cotabato received the BingoPlus Choice Award from a BingoPlus representative.  The brand also sang its heart out with Cebuanos during the Sinulog Idol 2026 Grand Finals on January 15 at Fuente Osmeña Circle, awarding the BingoPlus Choice Award and a cash prize of ₱15,000 to Maricel Binggay for her entertaining and...

  The Medical Wellness Association (MWA), in its mission to improve wellness of the World’s consumers, has declared 2026 as “The Year of the Sardine”. The aim is to educate and inspire consumers across the globe on the wellness benefits of eating real, nutritionally dense foods--with sardines being one of the optimal and most affordable choices available.  “Given the consistent worsening of wellness metrics across most of the developed world, it is clear the wellness community needs to course-correct its recommendations to the public.  Metabolic Health is rapidly being revealed in research as an underlying key to wellness, from preventing classic metabolic diseases such as Type 2 Diabetes and non-alcoholic fatty liver, to cardiovascular disease, certain cancers, and even kidney and liver dysfunction”, says Dr. Christopher Breuleux, President of the USA based MWA. According to MWA Board Member and Faculty Member, James Michael Laffety, “sardines represent one of the strong...

  For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a source of comfort, and a shared experience across generations.   Jollibee , the country’s no. 1 quick service restaurant, is now putting the spotlight on the meticulous craft behind its signature fried chicken with the launch of its new campaign, “Jollibee Chickenjoy: Masterfully Made Sarap.” The campaign highlights the care taken at every step, from marination and seasoning to breading and frying, to deliver the crispiness, juiciness, and flavor that customers have come to expect.   “Ch ickenjoy is more than fried chicken to Filipinos. It’s part of family memories, celebrations, and everyday moments of joy,” said Dorothy Dee-Ching, Jollibee Philippines’ vice president for marketing. “We take pride in every step of its preparation because we know how much it means to our customers. Every piece carries that same flavor and happiness that people have loved for generations.” ...

  Filipino food lovers have more reasons to celebrate as  Jollibee   launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much.   Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable.   Filipinos can also enjoy Chickenjoy with their favorite side options: regular fries, mashed potato, or chicken macaroni soup. These combos offer more tasty choices, all at prices that are easy on the budget.     “Filipinos have always loved Chickenjoy, and with Sarap Savers, we want to make it easy for everyone to enjoy that joy anytime, whether it is a quick meal after a long day or a simple treat with the family,” sa...