Jollibee gives ‘red flags’ a spicy twist with Chickenjoy
Red flags are usually a warning sign in dating, but Jollibee is giving Filipinos a different reason to embrace them: spicy fried chicken and witty one-liners that are made to be shared online. With #TheOnlyRedFlagIWant, Jollibee turned the viral trend into a fun, feel-good experience both online and in-store, bringing its Spicy Chickenjoy to life through cute, funny, and relatable flaglets. The campaign sparked buzz on X, with “JOLLY RED FLAG” trending and inspiring netizens to join the fun and discover the witty flags for themselves. “We’ve seen how much our customers enjoy joining online trends and creating their own content, even when they’re dining in our stores. We wanted to bring that same fun to their Spicy Chickenjoy experience through these playful flaglets, giving them something to enjoy, take photos of, and share with their friends,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. Inspired by the popular online habit of joking about rel...