Digital wallets surge in popularity in APAC
One in five smart phone users in Asia Pacific now shopping with a digital wallet MasterCard ’s latest Mobile Shopping Survey reveals that consumers in Asia Pacific are embracing new mobile technologies with one in five or (19.5 percent) using digital wallets, a two-fold increase from two years ago (9.7 percent). Emerging markets are leading the way with smart phone users in China (45.0 percent), India (36.7 percent) and Singapore (23.3 percent) the region’s biggest adopters of digital wallets. The results are based on interviews that took place between October and December 2015with 8,500 people aged 18-64 across 14 markets in Asia Pacific. While mobile banking apps (31.8 percent) are still the most widely used among other new mobile technologies such as in-app shopping and mobile NFC payments, digital wallets have seen the fastest uptake over the last two years. In addition, consumers continue to embrace mobile shopping with half in Asia Pacific having made...