Solane promotes Filipino values
The country’s leading LPG provider has launched a campaign that advocates positive Filipino values and emphasizes the importance of family As the country gears up for change, ISLA LPG Corporation (ILC), the leading LPG solutions company and owner of the brand Solane, launches an advocacy campaign that aims to remind consumers of the importance of family and positive Filipino values. Drawing inspiration from the popular Filipino expression, which in English means, “That’s how it should be… Rightly so,” ISLA LPG launches the “ Dapat Lang ” campaign — a program that emphasizes the importance of doing the right thing, for the family, for others and society as a whole. The campaign also touches on the importance of bringing back traditional Filipino values which have somehow been misplaced in our high-technology, fast-paced, modern setting. These values include commitment to the family, honesty, hard work, respect for others, and integrity. “As we p...