Issy Cosmetics and Klued Redefine Beauty and Skincare with TikTok Shop
In a beauty industry once limited by a lack of diversity and inclusivity, Issy Cosmetics and Klued have emerged as local beacons of positive change. These LGBT-owned businesses have leveraged the innovative capabilities of TikTok Shop to expand their reach and promote a more inclusive definition of beauty. Issy Cosmetics: Celebrating All Identities Founded in 2019 by CEO Jasmin Ang and Creative Director Joel Martin Andrade, Issy Cosmetics set out to redefine beauty standards in the Philippines. The brand offers a broad spectrum of makeup and skincare products that celebrate all identities. Through TikTok Shop, Issy Cosmetics has expanded its reach and fostered greater inclusivity within the beauty industry. “The biggest inspiration behind Issy is the lack of diversity in the local market when we started in beauty. Five years ago, in 2019, beauty was so limited. There was such a lack of options, a lack of inclusivity. When we had the chance to create our own brand, we said we would