"Pabili po ng Cadbury?” Pinoys turn to sari-sari stores for premium chocolates during Valentine’s Day - Packworks study
CALABARZON, Cagayan, Central Luzon recorded highest sales February 21, 2025 Manila, Philippines — Gone are the days when Filipinos only go to sari-sari stores for everyday essentials: now, they're increasingly becoming a go-to destination for special occasion treats, such as premium chocolates for Valentine's Day. Tech startup Packworks , through its mobile sari-sari store app and business intelligence tool Sari IQ, has found that sari-sari stores made significant sales of premium chocolates, specifically Swiss brand Toblerone and British confectionary brand Cadbury, for Valentine’s Day based on data collected from February 1, 2022 to February 17, 2025 from its network of over 300,000 sari-sari stores nationwide. According to Packworks’ data of sari-sari store sales transactions, Toblerone enjoyed nearly a 3,000% spike in sales between February 13 and 15, compared to the same days in other months. Meanwhile, Cadbury saw approximately a 500% increase in sales ...