TANDUAY ROCKFEST 5

 

 

This is Our Story:

Celebrating the Filipino Story

It all started in 2006, when Tanduay decided to take on a radical new approach to reaching out to Filipinos. “Music Marketing” entered the lexicon of Tanduay’s communication strategy. It was good move, considering that music has a universal appeal to the young market that Tanduay seeks. But moreover, it was ROCK genre which clearly defined the brand’s personality.

Since its birth, Pinoy rock has captured the best of being a Filipino, with its drum beats and guitar-laced stories about Filipino spirit. It’s a genre that combines the best performers as well as best songwriters, as their words and voices resonate about the Filipino way of life for other Filipinos.

Tanduay went deeper and discovered what makes the Young Filipino involved their desire to define their individuality, and to be connected with their peers at the same time . Events, Rock Concerts. With engagement through activation, Tanduay entered the world of youth become part of it.

This is our Mantra:

First Five. The Power of Five, A League of One

For the 3rd year, Tanduay brings together the biggest line-up bands ever assembled in Philippine Music history- In a nationwide tour no less. Chicosci, Sandwhich, Kamikazee, and new comers Wolfgang and Parokya ni Edgar complete a casting coup called the First Five.

To be part of the First Five has become synonymous with a distinct privilege that elevates every Rock icon status. Furthermore, they are united as a League of One, under one banner as the Tanduay First Five. The lined-up further reflects and reinforces Tanduay’s standing as the country’s number One Rhum.

With the powerhouse roster, the event just got bigger and louder for 2011, as the bands will tour in 30 cities nationwide-upholding a legacy that to date, more than 5 million music fans in more than 150 concert arenas have rocked out to since the national tours started in 2006.

Without a doubt, this is the golden age of Filipino Music and Pinoy Rock. City after city, The nation witnessed jampacked venues, with people travelling from all corners, rain or shine, just to sing along and have an all-out rockin’ good time.

The Power of five. A League of One. Tanduay First Five. The Legacy Continues.

This is Our Commitment.

Rhum Rockfest – Year Five

The Event of the Year,

The Tanduay First Five Nationwide Tour had no Manila leg, as it reserves the biggest event of the year for Metro Manila. The concert tour that Tanduay does so well takes a momentary rest for Tanduay’s biggest rock concert ever.

Dubbed as Rhum Rockfest Year V, the event will showcase 30 popular bands from all generations. Slated for take off on October 14, 2011. It will be held in SM Mall Of Asia Concert grounds from 5:30 pm until daybreak. Once again, Tanduay puts together the biggest rock show in the country. It’s time to Rock On Pilipinas!

At least 80,000 concert goers are expected to witness the celebration of OPM rock style, as it narrates the story of Filipino Rock through its performers.

The first five bands will be joined by popular acts from every rock genre- from classic to metal to emo and pop-rock- all great music coming together to tell the continuing and evolving story of Filipino rock.

And of course Tanduay Rhums first five bands , past and present will take centerstage. To be sure, the whole night will be on fire with the biggest icons of Pinoy Rock from Sampaguita to Introboys- Paco Arespacochaga is flying in from the United States for the event- to Orient Pearl and P.O.T. The Tanduay Rhum Rockfest breathes life once again to great names such as Hungry Young Poets. The Youth, Tropical Depression, The Dawn and Color it Red. 90’s Bands like Siakol, Grin Dept and Razorback will also be onstage to provide the nostalgic feel of this era.

These great acts will be joined by a new generation of rock bands such as Hilera, Franco , Urbandub, Gloc 9, Typecast and Moonstar88. Rhum rockfest attendees will witness the comeback of Ebe Dancel, as well as a surprise Rock Icon.

This is our Vision.

Tanduay. One Brand bui

lt From the Filipino Spirit.

OPM. Original Filipino Music

It was a tie-up that was meant to happen Tanduay Distiller’s Inc. is the maker of a wide array of world class spirits, proven by its 146 international awards. It has consistently provided its loyal customers quality products and events. Simply put, the brand takes pride in promoting local talents and providing a venue for target segments to experience. Tanduay and at the same time enjoy the music with their loved ones.

Through its consistent song sponsorships on radio and music channels, through the years Tanduay Rhum has single handedly guaranteed that Filipino artists continue to have their voices and music heard , despite renewed competition from foreign music labels.

To better capture the story of the Tanduay Rhum Rockfest, Tanduay partnered with Rico Blanco one of the country’s most prolific songwriter, in making his newest single “Ngayon” to be the anthem for the event, “Ngayon “, is a message of celebration for Pinoy Rock in general. It clearly narrates of how Filipinos should be proud of how our Pinoy Rock general. It clearly narrates of how Filipinos should be proud of how our artists have evolved to how we sound today. Because there is no time like NOW to show the world that we rock, and theres no better venue to do it than at Tanduay Rhum Rockfest. Indeed Rico Blanco’s performance of ‘Ngayon’ will be one of the highlights of the event.

To take Tanduay Rhum’s commitment one step further, this quintessentially Filipino spirit also learned up with the league of like-minded artists and performers, The Organisasyon ng Pilipinong Mangaawit (OPM). They share the goal of helping ensure that the future of Filipino musicians and songwriters continue to tell our country’s story. Tnaduay Rhum will formally pledge its support of Filipino artistry in a special number at the upcoming Rhum rockfest.

On October 14th. Tanduay will declare its support to the Organisasyon ng Pilipinong Mangaawit, being the leading and most respected organization of Filipino professional singers in the country. Tanduay will be partnering with OPM in promoting local artists and nourishing the growth of the music industry in general.

Participating Products

Tanduay 5 Years

This rhum reflects the hallmark of Tanduay’s rich and lively heritage. It has always been the banner brand of Tanduay is created for those who like a drink with plenty of flavor but is not too strong. At 60 proof, with its superb smoothness and aromatic hints of caramel and dark sugar, it is ideally straight. ‘on the rocks’ or with a mixer, ideal for the trendy, young active set, but also perfect for those who just want a nice relaxing drink.

Tanduay Rhum Rockfest. It will be a celebration of Filipino Music for everyone. Afterall, it is the Biggest Rock Concert Ever!

ROCK ON PILIPINAS !!!

Band Line Up

Sampaguita                    Typecast                Chiscosi

Wolfgang                        Razonback             Up Dhrama Down

          Chiscosi                         Color it Red             The Youth

          Sandwhich                     Grin Department     Tropical Depression

Parokya ni Edgar            Ebe Dancel             Moonstar 88

Kamikazee                     Franco                     Urbandub

P.O.T.                            Siakol                       Neyo

Hungry Young Poets      Gloc 9                      Orient Pearl

          Rico Blanco                   The Dawn                Plus surprise guest…

Introvoys                        Hilera

MAJOR SPONSORS:

          Philippine Airlines

          Pony 

         No Fear