NBA 2K LEAGUE UNVEILS LOGO



                                                    – Logo Pays Tribute to NBA and NBA 2K Logos –

NEW YORK, Dec. 11, 2017 – The NBA 2K League unveiled its official logo today.

·         The NBA 2K League logo incorporates the colors and shape of the NBA logo and the font of the NBA 2K logo.
·         Absent is a human silhouette, which speaks to the inclusive nature of the league and the opportunity for any type of player to try out – young or old, male or female, based domestically or abroad.
·         A basketball was selected as the centerpiece of the design as it represents the common thread between all NBA 2K players.
·         All 17 teams will unveil their logos later this week.
·         The logos were designed by branding agency RARE Design of Hattiesburg, Miss.
·         Click here to view a video about the NBA 2K League logo.

About the NBA 2K League 

The NBA 2K League is a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. (NASDAQ:TTWO).  Launching in 2018, the league will feature the best NBA 2K players in the world.  Each of the league’s 17 teams will draft gamers to compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs.  The league will host tryouts in early 2018, followed by a draft in March and the season tip-off in May.  For more information about the NBA 2K League, visit www.NBA2KLeague.com.

Media Contact: Kelly Barnes, 646-565-8019 or kbarnes@nba.com

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