‘Responsibility beyond beauty’

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Top personalities and guests from the private and public sectors attended the launch of Ever Bilena’s zero-waste management campaign “Responsibility beyond beauty”. A highlight of the event was the unveiling of the iECO-800, a smokeless, odorless, multi-layer pyrolysis incinerator that burns almost all kinds of solid waste.

Ever Bilena president and chief executive officer Dioceldo Sy welcomed the guests. Among them were Department of Public Works and Highways (DPWH) Secretary Mark Villar and several Miss Earth candidates who demonstrated how the iECO-800 worked by putting plastic bags and tires inside the machine.

“From providing Filipinas with high-quality, affordable make-up and beauty products, we’ve taken a step towards helping preserve the beauty of our environment with this zero-waste management program,” Sy said.

Also at the launch were SM Prime Executive Committee chair Hans Sy, Robinsons Retail Holdings, Inc. president and CEO Robina Gokongwei-Pe, Pacific Online Systems Corporation chair and president Willie Ocier, Sen. Sonny Angara’s wife Tootsy, Commission on Filipinos Overseas chair Secretary Nick Acosta, Jones Lang LaSalle country head Christophe Vicic, ABS-CBN publishing president and CEO Ernie Lopez, Excite Events CEO Gelo Serrano and former world boxing champion Gerry Peñalosa.

Ever Bilena, the country’s leading cosmetics company, and its partners aim to promote environmental awareness and start a legacy of beauty and responsibility.


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