Denims are out on a roll with #DenimWalkAtSM

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Take your denims out on a roll this July as SM Supermalls and SM Shopmag brings fun and excitement with #DenimWalkAtSM where shoppers can turn the malls into a fashion runway for a chance to win prizes – happening on July 6 to 28 in participating SM malls in Metro Manila!

“Whether you’re young or young at heart, there is no fashion dilemma that denim can’t fix. This year’s denim month celebration is one to watch out for as we continue to bring innovation in our malls through fun, interactive on-ground efforts,” said SM Supermalls SVP for Marketing Jonjon San Agustin.

Here’s how you can be denim-ready this July at SM:

1. Locate the #DenimWalkAtSM booths present in the participating SM malls and register.
2. Find the treadmill and turn it into a fashion runway! Flaunt your best walk in denim pieces and strike a pose in front of the camera.
3. Upload your video on Facebook with the hashtags #DenimWalkAtSM, #ShopmagDenimReady, and #DenimversityAtSM for a chance to win prizes. Be sure to make your entries public to be qualified!

Make your denim dreams come to life this July in the following SM malls: Masinag and Sta. Rosa (July 6), Fairview and San Jose Del Monte (July 7), Manila and Sta. Mesa (July 13), East Ortigas and San Lazaro (July 14), Bicutan (July 20), San Mateo and Megamall (July 21), North EDSA and Marikina (July 27), Dasmariñas and BF Parañaque (July 28).

For more information, visit www.smsupermalls.com.

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