Danone Specialized Nutrition inspires healthier nutrition choices with its first regional campaign on Shopee

-

 

Shoppers can learn to make smarter choices for their health and discover the full benefits of Danone’s Specialized Nutrition (SN) portfolio for everyone in the family

MANILA (PHILIPPINES), July 16, 2021 – Danone, a leading multi-local food and beverage company building on health-focused and fast-growing categories, and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, launches the first Regional Brand Day, ‘Our Health, My Choice’ on Shopee Mall to provide consumers in the region access to Danone’s full Specialized Nutrition (SN) portfolio for the whole family. The SN portfolio includes core milk products for children and convenient cereal bars for pregnant women and lactating mothers, and adult nutrition for healthy aging. With more people going online to shop for health products, the collaboration aims to support more families to make informed nutrition choices and discover products that support their health and nutrition needs.

In line with its mission to bring health through food to as many people as possible, Danone ensures that its product portfolio provides the right nutrition across age groups with scientifically proven nutrients. In the Philippines, malnutrition remains one of the leading causes of child deaths. According to a UNICEF report in 2014, 95 Filipino children die from malnutrition every day while 27 out of 1,000 children do not get past their fifth birthday. A third of Filipino children are stunted, or too short for their age—causing them to fail to grow and develop to full potential. A 2019 study by the Food and Nutrition Research Institute (FNRI) stated that the current chronic malnutrition rate among Filipino children aged 0 to 2 is now at 26.2 percent, the highest in 10 years.

Deborah Chong, Head of E-commerce, Danone Specialized Nutrition Global, said, “We have witnessed incredible growth of our business online, including a 20 times growth across Southeast Asia during the Shopee 12.12 Birthday Sale last year. With more people turning to e-commerce platforms like Shopee to seek convenient and reliable product options, we believe this collaboration will further scale our presence in the region. Prioritizing consumers’ health is crucial for us and we believe this Regional Brand Day which focuses on our “Our Health, My Choice” theme, lets us show our care and appreciation for our customers by providing convenient access to products that support their health and nutrition needs.” 

Maxime Lafarge, Country Manager, Danone Nutricia Philippines, added, “Danone is proud to partner with Shopee to fulfill our mission of making good nutritional choices accessible for more health-conscious consumers. We believe that our portfolio can cater to the specific nutrition needs of all consumers and encourage the consumption of essential macro and micronutrients for a well-balanced, healthy diet. That’s why we are very excited to leverage Shopee's wide reach and customer engagement tools such as Brand Membership to better connect with customers and provide them greater value all year round. They can also enjoy savings and rewards by signing up for the free membership on our official stores.”

Martin Yu, Director at Shopee Philippines, shared, “With a 2.5 times growth in viewership compared to last year, live streaming is becoming a key part of the online shopping experience in our region. It has also grown to become an effective way for brands to acquire and connect with shoppers, showcase their products and prompt users to make purchases on the spot. We're excited to see more brands such as Danone enrich the shopping experience by integrating entertainment and educational content into their campaigns.”

On 23 July, shoppers can look forward to a host of exclusive deals on Shopee Mall, including:

  • Attractive Gifts with Purchase: Be eligible to choose from a selection of gifts suitable for different users:
    • Lucky draw for a WISEMOM USB Portable UV Sterilizer with a minimum purchase of ₱2,000 on Aptakid 4 & Aptamom prenatal cereal bars
    • Free Blanqi Everyday Maternity Belly Support Girlshort with a minimum purchase of ₱3,500 while stocks last
  • Special bundles/deals for more savings: Enjoy up to to 40% off on our Aptakid 4 and Aptamom bundles
  • Earn loyalty points with Brand Membership: Sign up for Nutricia’s Brand Membership Program and receive an Aptamom Sample (2 bars) as a welcome gift. In the program, receive points for every purchase (₱5 = 1 point) and get access to exclusive gifts & vouchers depending on your membership level

For more information about the Nutricia Mall Takeover, please visit https://shopee.ph/nutriciaphilippines.

 

Comments

Post a Comment

Popular posts from this blog

CINEMA LINES NATIONWIDE ALIGN WITH “THE FAULT IN OUR STARS” WHEN IT OPENS JUNE 5 IN THE PHILIPPINES

-
Image
The phenomenal young-adult tome “The Fault In Our Stars” penned by John Green is brought to life on the big screen produced by blockbuster producer Wyck Godfrey (“Twilight” films) and directed by Josh Boone (“Stuck In Love”). Written for the screen by the creative minds of Scott Neustadter and Michael H. Weber (“500 Days of Summer,” Shakespeare’s “Romeo and Juliet”), “The Fault In Our Stars” features two of today’s most followed young actors – Shailene Woodley and Ansel Elgort as extraordinary teenagers who fatefully meet and takes their love on an unforgettable and exhilarating journey into infinity. Hazel Grace Lancaster (Shailene Woodley) is sixteen years old. She alternately loves and tolerates her sometimes over-doting parents. Hazel has developed a crushon a young man, Gus Waters (Ansel Elgort), who seems equally smitten with her. As they grow closer, Hazel and Gus share their fears that accompany their health issues, as well as their love of books, including Hazel’s touchs
Read more

Earthday Jam 2024 Rocks for Mother Earth

-
Image
  Last April 27, 2024 Earthday Jam foundation mark its 24th Earthday Jam Outing with an earthshaking after noon. Jam at SM Novaliches on April 27, Saturday from 3pm to 7pm. After the pandemic, the Foundation diversified its Earth day Celebration with other momentous activities like Tree planting. Orphanages and Youth Center tour  Art, music and film for Earth campaigns.  But due to relentless yearning for the earth Jam community this years celebration will be another music 'jam' supported by the local Government of Quezon City.. EARTHDAY Jam 2024 is ready to face the live scene again! Super Thanks to support of the local Government of Quezon City in association with SM Novaliches with our lifelong partners. First gen Corporation, Lifebank Corporation DENR. Like us on Facebook:https://www.Facebook.com/ EarthdayJamFoundation/  Youtube channel @theofficialearthdayjamchannel. As the day and time come for the day , here's the list of  person and singers in alphabetical order wit
Read more

The secret of the top Korean celebrities and US Hollywood Celebrities for having a Youthful Skin , and Flavor enhancement

-
Image
Last Wednesday June 14, 2017 Mr. Youn Soo Kim, President and Inventor of MISSO SO2 seed extractor visit the Philippines with Breville Phils. while boasting that having the seed oils that can now be extracted at home, that can be directly applied in the skin, drinking 2 table spoon per day , and  can be directly used as spice for foods and as condiments for every kind of viands we may served. YS Kim had a vision back in 1999, he noticed that most oils in the supermarket are chemically processed. “I came up with the idea of extracting your own oil at home.” Hence, he developed the 100% natural oil extractor which extracts the oil from tiny seeds of chia, flax, evening primrose and other superseeds available in the market. It took him 18 years to develop the s2o wonder extractor and finally last December, it was launched in Korea.  During the modern-day era, beauties there were royalties like princess and queens. Nefertiti and Cleopatra, the ancient epitomes of beauty, ha
Read more