Canva Launches Video Suite to Empower Everyone to Create, Edit and Record Stunning Videos
MANILA, Philippines — Canva, the visual
communications platform, today launched Canva Video Suite, an end-to-end video
creation product that empowers everyone to design and publish
professional-quality videos. Available for free on the web, desktop, and
mobile, Canva combines intuitive editing, recording, and collaboration
features, thousands of customizable video templates, and an extensive media
library in one easy-to-use platform.
“One of Canva’s guiding
principles is to make complex things simple, and our new Video Suite will allow
everyone to unlock the power of video, whether that’s to market their business,
make engaging social posts, or express their creativity,” said Rob Kawalsky,
Head of Product at Canva. “Video is increasingly important in the workplace and
online, but traditional tools have been too difficult, expensive, or limited
for most to use. Almost everyone creates visual content in today’s world, and
we have re-imagined video creation and editing to meet this reality.”
“Filipinos are highly-engaged online and one of the formats that they respond to the most is videos. The launch of Canva Video Suite will enable more Filipino content creators — whether they’re pros who want to up their game on video creation, teachers who are preparing new learning materials for their classes, or entrepreneurs doing a demo of their new products — Canva is here to make video editing easier and more fun for everyone,” said Yani Hornilla-Donato, Country Manager, Canva Philippines.
Intuitive
Video Editing and Recording for Everyone
Canva makes it simple to
get started on almost any type of video for work or play, offering templates
that span online platforms like TikTok Ads, YouTube Sets, workplace and business
videos,
plus fun templates for Halloween, New Year, and other
celebrations. Anyone can easily create and customize videos with new features
that include:
- Scene-Based
Editor: Canva simplifies video creation with a scene-based approach that
feels familiar to building presentation slides, to eliminate the learning
curve.
- Single
Layer Timeline on Desktop and Mobile: Scenes can easily be
re-ordered, lengthened, or split using the timeline, to turn individual
scenes into a story. Cinematic transitions enable a perfect flow between
segments, and editing is optimized for mobile apps and browsers, removing
the need for powerful hardware.
- Multiple
Audio Tracks: the video timeline now supports multiple audio
tracks, whether uploaded to Canva or dragged from the media library, to
enhance videos with music, sound effects, and narration. Canva Pro
subscribers can access 27,000 royalty-free tracks through a partnership
with Epidemic Sound, with thousands of new sound effects set to be
available in November.
- Screen
and Camera Recording: users can now record footage from a camera,
screen, or Chrome tab, perfect for video messages and tutorials.
- Animation
Combinations: Choose from an updated selection of animations to
transform text, visual elements, or full pages, in a few simple actions.
Animation Combinations, set to be launched in the coming weeks, will apply
context-specific animations to every element in a scene at once, for the
perfect balance.
According to a recent
study by Canva, 68% say that video is becoming more important in the workplace,
and 53% of workplace teams have created video content in the past 18 months.
Canva streamlines group video projects with real-time collaboration, allowing
team members to add comments, assign actions, and work on the same scenes
simultaneously.
Pro and Enterprise customers can manage logos and fonts through Canva Brand Kits that help everyone create on-brand content every time. Instant Styles and Themes allow brand colors to be applied to any video template in a couple of clicks, and Magic Resize means videos can be reformatted instantly — making it easy to convert between platforms, like a YouTube Ad to a TikTok post, without starting from scratch.
A
Full End to End Visual Communications Platform
Canva Video Suite is
part of the free visual communications platform that already offers thousands
of templates across over 100 different design formats, from presentations to
infographics, posters, social media posts, videos, flyers, business cards,
letterheads, and much more, plus a media library of hundreds of thousands of assets
that span graphics, photos, audio, and stock video. Canva Pro customers gain
access to premium features, including a content library of over 100 million
assets, over 610,000 premium templates, social media
scheduling,
Background Remover, Magic Resize, multiple
Brand Kits, and more.
For
more information on how you can embrace the future of visual communication,
visit Canva.com.
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