Restaurant Brands International Inc. partners with Ant Group to accelerate digital transformation of its restaurant operations across Asia Pacific

-

  

L-R] Photo above shows Ant Group’s International Business Group President Angel Zhao and Restaurant Brands International’s President of APAC Ekrem Ozer during the Business Collaboration Agreement Signing Ceremony held recently.

 

MANILA, PHILIPPINES, JANUARY 3, 2022 - Restaurant Brands International Inc. ("RBI"), one of the world's largest quick service restaurant companies and the owner of TIM HORTONS®, BURGER KING®, and POPEYES® brands, today announced a regional partnership to leverage Ant Group’s digital solutions to accelerate digital transformation of its restaurant operations across Asia Pacific. This deal further complements RBI’s continuous efforts to support local franchisee operations and expansion in the Asia Pacific market.

Under the collaboration, Ant Group will work with RBI’s local franchisees to implement a range of digital solutions, including mini program Software-as-a-Service (SaaS) solution and Alipay+, a suite of global cross-border mobile payments and marketing solutions. The collaboration aims to enable a more convenient and seamless omni-channel experience for local diners and to uplift the restaurants’ operational efficiency.

With the mini program SaaS solution, Ant Group will develop mini programs for each of RBI’s brands, namely Tim Hortons, Burger King, and Popeyes, adapted for each local market. Via the mini program, RBI’s local franchisees will be able to digitally integrate online and offline operations to drive increased efficiency and gain deeper operational insights. At the same time, diners will have access to expanded services, such as contactless menus and payments, online ordering for pickup or delivery, scan-and-order function in store, etc.  Furthermore, the mini programs will also incorporate each RBI brand’s existing loyalty program and provide additional digital marketing capabilities, such as distribution of digital vouchers, etc.

To help RBI’s local restaurants to reach more local diners, the mini programs will be integrated into other local and regional digital platforms, including leading regional F&B tech startup Chope, and e-wallets in Southeast Asia, etc.

The collaboration will also see RBI leveraging the Alipay+ solutions to allow more payment options to be accepted in-store, on websites, apps, and via the mini programs. With the integration of Alipay+ solutions, RBI’s operations will support payment options such as Touch ‘n Go eWallet in Malaysia, True Money wallet in Thailand, GCash in the Philippines, Kakao Pay in South Korea, and many others.

“We couldn’t be more excited to launch this groundbreaking partnership with Ant Group, which further supports our mission to make ordering and dining as easy as possible for our guests and leveraging payments to provide a more convenient and personalized experience,” said Ekrem Ozer, President of APAC, Restaurant Brands International. “Franchisees across Asia will soon be able to benefit from the advantages of digitization across operations and the mini programs’ integration into other digital platforms.”

"Leveraging digital payments and marketing innovations is critical for industries like food and beverage to provide contactless services, boost operational efficiency, and adapt to the fast-changing market conditions,” said Angel Zhao, President of Ant Group’s International Business Group. “We look forward to assisting RBI in its overall digital transformation journey as it reinvents how diners connect with RBI brands both online and offline to create superior customer experiences.”

This activation will take place across eight selected markets in Asia Pacific, and 1,500 restaurants across all three RBI brands.

 

Comments

Post a Comment

Popular posts from this blog

CINEMA LINES NATIONWIDE ALIGN WITH “THE FAULT IN OUR STARS” WHEN IT OPENS JUNE 5 IN THE PHILIPPINES

-
Image
The phenomenal young-adult tome “The Fault In Our Stars” penned by John Green is brought to life on the big screen produced by blockbuster producer Wyck Godfrey (“Twilight” films) and directed by Josh Boone (“Stuck In Love”). Written for the screen by the creative minds of Scott Neustadter and Michael H. Weber (“500 Days of Summer,” Shakespeare’s “Romeo and Juliet”), “The Fault In Our Stars” features two of today’s most followed young actors – Shailene Woodley and Ansel Elgort as extraordinary teenagers who fatefully meet and takes their love on an unforgettable and exhilarating journey into infinity. Hazel Grace Lancaster (Shailene Woodley) is sixteen years old. She alternately loves and tolerates her sometimes over-doting parents. Hazel has developed a crushon a young man, Gus Waters (Ansel Elgort), who seems equally smitten with her. As they grow closer, Hazel and Gus share their fears that accompany their health issues, as well as their love of books, including Hazel’s touchs
Read more

Earthday Jam 2024 Rocks for Mother Earth

-
Image
  Last April 27, 2024 Earthday Jam foundation mark its 24th Earthday Jam Outing with an earthshaking after noon. Jam at SM Novaliches on April 27, Saturday from 3pm to 7pm. After the pandemic, the Foundation diversified its Earth day Celebration with other momentous activities like Tree planting. Orphanages and Youth Center tour  Art, music and film for Earth campaigns.  But due to relentless yearning for the earth Jam community this years celebration will be another music 'jam' supported by the local Government of Quezon City.. EARTHDAY Jam 2024 is ready to face the live scene again! Super Thanks to support of the local Government of Quezon City in association with SM Novaliches with our lifelong partners. First gen Corporation, Lifebank Corporation DENR. Like us on Facebook:https://www.Facebook.com/ EarthdayJamFoundation/  Youtube channel @theofficialearthdayjamchannel. As the day and time come for the day , here's the list of  person and singers in alphabetical order wit
Read more

The secret of the top Korean celebrities and US Hollywood Celebrities for having a Youthful Skin , and Flavor enhancement

-
Image
Last Wednesday June 14, 2017 Mr. Youn Soo Kim, President and Inventor of MISSO SO2 seed extractor visit the Philippines with Breville Phils. while boasting that having the seed oils that can now be extracted at home, that can be directly applied in the skin, drinking 2 table spoon per day , and  can be directly used as spice for foods and as condiments for every kind of viands we may served. YS Kim had a vision back in 1999, he noticed that most oils in the supermarket are chemically processed. “I came up with the idea of extracting your own oil at home.” Hence, he developed the 100% natural oil extractor which extracts the oil from tiny seeds of chia, flax, evening primrose and other superseeds available in the market. It took him 18 years to develop the s2o wonder extractor and finally last December, it was launched in Korea.  During the modern-day era, beauties there were royalties like princess and queens. Nefertiti and Cleopatra, the ancient epitomes of beauty, ha
Read more