Pasig City, GCash bring access to faster aid to over 30,000 Pasig City scholars, cashless payments for mega market vendors and residents

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Pasig City mayor Vico Sotto and GCash vice president and general manager for business Paul Vincent Albano (5th and 4th from left) with (L-R) GCash account manager Rose Ann Danting; vice president and head of public sector Cleo Celeste Santos; chief operations officer and B2C general manager Barbara Dawn Dapul; Pasig City councilors Simon Tantoco and Ryan Enriquez; and administrator Atty. Jeronimo Manzanero


Pasig City continues to innovate in public service, finding new ways to better serve its citizens. To enhance efficiency and speed, the City Government has partnered with GCash, the Philippines’ leading finance superapp, to digitize financial assistance and market fee collection citywide.

This partnership paves the way for beneficiaries, including over 30,000 scholars, to receive aid safely and hassle-free through GCash-linked Visa cards, alongside other beneficiaries such as senior citizens, solo parents, and persons with disabilities (PWDs). This system will eliminate long lines, ensure faster and more secure delivery, and empower Pasig City residents to manage their finances. 

In his message, Mayor Vico shared that this partnership is a “triple win” for the Pasig City Government, GCash, and most importantly—for Pasigueños. “Ito naman po ay primarily gagamitin para sa social services at poverty alleviation programs. Kasi marami pong posibleng paggamitan ng GCash. Ito ay para maging cashless na, mas maikli ang pila, para sa iba’t ibang programa,” Pasig City Mayor Sotto said. 

Sa totoo, sa dami (ng mga programa), talagang ang hirap ng disbursement. Talagang napaka importante ng ganitong partnership para sa amin. Hopefully, everything runs smoothly and works out, and we’ll be able to use GCash more with your help,” Pasig City Mayor Sotto added.

Beyond aid distribution, the initiative also introduces cashless payments for vendors at the Mutya ng Pasig Mega Market, who will soon be able to pay rental fees using GCash Scan to Pay. By shifting away from manual cash collection, the city reduces the need for time-consuming verification and reconciliation, allowing smoother and more efficient daily operations.

With digital disbursement and payment systems in place, Pasig City strengthens transparency and accountability in handling public funds while reducing administrative burden on local government personnel. The streamlined process minimizes errors, accelerates transactions, and ensures that both residents and small business owners experience more seamless interactions with city services.

The partnership also supports broader financial inclusion by giving beneficiaries access to essential digital financial tools. Through GCash, users can manage their funds, pay bills, and complete everyday transactions, or withdraw through accessible cash-out channels nationwide, helping them stay financially empowered.

As more Filipinos embrace digital financial solutions, GCash continues to support more responsive and inclusive local governance, leveraging technology to help ensure support reaches communities faster, services become more accessible, and everyday transactions are made simpler for every Pasigueño.

For more information, please visit www.gcash.com.

 

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