Ever Bilena elevates the Miss Universe Philippines 2026 stage with EB Atelier Runway collaboration
In a powerful celebration of modern Filipina beauty, Ever Bilena Cosmetics, Inc., the
Official Color Cosmetics Partner of Miss Universe Philippines 2026, unveiled the EB
Atelier: A Showcase of Filipina Beauty at the Bamberton Center in Arca South, Taguig.
The exclusive runway event brought together 50 official candidates of Miss Universe
Philippines 2026 in a striking display of confidence, individuality, and artistry—each
embodying Ever Bilena’s enduring message: #ForEveryBeauty.
Hosted by Gayle Resubal, the evening transformed the runway into a visual canvas,
with candidates dressed in rich burgundy ensembles and complemented by signature
Ever Bilena looks. The showcase highlighted not only beauty, but the strength, diversity,
and evolving identity of the Filipina.
The event also marked a milestone collaboration between two iconic institutions—Ever
Bilena, a pioneer in Philippine cosmetics, and Miss Universe Philippines, the country’s
premier platform for empowered Filipina representation on the global stage.
A distinguished panel of judges
Guiding the selection of standout candidates was a distinguished panel of judges
composed of leaders across industries. The panel included data analytics expert and
TV5 chief data analyst Edson Guido, internationally recognized physician Dr. Henry
Costa, Petalier founder and creative director Diane Yap, and Ever Bilena’s chief sales
and marketing Officer Denice Sy.
Each judge evaluated the candidates based on their runway presence, ability to express
individuality through beauty, and how they embodied Ever Bilena’s inclusive philosophy
of celebrating beauty in all its forms.
Celebrating the standouts: Miss Ever Bilena Top 5
Following a rigorous evaluation, five exceptional candidates were recognized as
recipients of the Miss Ever Bilena Cosmetics Special Award during the preliminary
events leading up to coronation night.
The Top 5 finalists are: Roxie Baeyens (Baguio City), Apriel Smith (Cebu City), Nicole
Borromeo (Cebu Province), Bea Millan-Windorski (La Union) and Bella Ysmael (Taguig
City).
Each finalist received Php 10,000 in cash and Php 20,000 worth of Ever Bilena
products, celebrating their embodiment of the brand’s values: confidence, inclusivity,
and authenticity.
One among them will ultimately be crowned Miss Ever Bilena 2026 at the grand
coronation night.
A celebration beyond the runway
The EB Atelier event was more than a fashion showcase—it was a continuation of Ever
Bilena’s commitment to making beauty empowering and meaningful.
Earlier in the season, candidates participated in a Women’s Month activation titled
“From the Stages to the Streets,” where they connected with everyday Filipinas through
surprise-and-delight moments at Ayala Malls Arca South—bridging the gap between
pageantry and real-world impact.
The evening also highlighted the Bamberton Center as Ever Bilena’s newest landmark
space, symbolizing the company’s continued growth and vision for the future of Filipino
beauty.
Enhancing the experience were event partners including Petalier, which brought its
signature floral artistry to the venue, and Tomoro Coffee, which provided premium
brews for guests throughout the evening.
Championing Filipina beauty on the global stage
As the Official Color Cosmetics Partner of Miss Universe Philippines 2026, Ever Bilena
continues to champion the belief that world-class beauty is not defined by one
standard—but celebrated in all forms.
Through initiatives like the EB Atelier, the brand reinforces its role in shaping a more
inclusive, empowered, and globally competitive representation of Filipina beauty.
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