Coca-Cola Philippines Wins Dual Honors at Synergy-YouGov Awards, Topping Trust and Value Rankings Among Filipino Consumers

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Coca-Cola Philippines receives the company’s awards during the Synergy-YouGov Awards night in Bonifacio Global City.

MANILA, Philippines– Coca-Cola Philippines received two recognitions at the Synergy-YouGov Awards held on April 24, 2026, securing the #1 spot in Net Reputation among Sustainability Advocates and emerging as the #1 Most Improved in Net Perceived Value in the Non-Alcoholic Beverages sector.

The accolades underscore Coca-Cola Philippines’ position as a trusted and relevant brand in the country built on consistent actions, strong community connections, and a focus on delivering quality and value in everyday moments.


Trust built through consistent action
Coca-Cola Philippines ranked first in Net Reputation among sustainability advocates, a measure that reflects whether people feel proud or hesitant to be associated with a brand. The result underscores the role of consistency and accountability in building trust.

Maria Christine Ponce-Garcia, Director for Public Affairs, Sustainability and Communications at Coca-Cola Philippines, said the recognition speaks to something the company has long worked toward.

“This award isn't just recognition. It's a reflection of trust. The kind that takes years to build and speaks louder than any campaign ever could. To be seen as a company people are proud to be part of — that means everything," Ponce-Garcia said after receiving the award.

Coca-Cola Philippines’ sustainability work—including waste management, water stewardship, and wellbeing initiatives—is central to that trust. The recognition highlights how these efforts contribute to stronger credibility and long-term relationships with consumers. 

"Being a trusted company means contributing in ways that are meaningful not just to our business, but to the communities we serve," Ponce-Garcia added.

Value rooted in everyday Filipino Life
Coca-Cola Philippines also ranked as the Most Improved brand in Net Perceived Value in the Non-Alcoholic Beverages sector, recording the highest year-on-year improvement between 2024 and 2025. Net Perceived Value measures whether consumers believe a brand offers genuine value for money in terms of meaningfully delivering on what it promises, not just its price point.

Ponce-Garcia said value is about more than the product itself: Value was never about the price tag. It's about what people feel when they choose you — the confidence that they made the right call. That means delivering quality without compromise, staying within reach, and being there for the everyday moments that shape people's lives.

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