Citi sees positive economic outlook in the face of global challenges, market headwinds

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Citi Philippines CEO Aftab Ahmed (2nd from the right) celebrates Citi’s double win with (L-R) Customer Franchise Head Roy Villareal, Treasury and Trade Solutions Country Head Arlene Nethercott, and Corporate and Investment Banking Head Vikram Singh

Global Finance Magazine has announced its best digital banks in Asia, and Citi dominated the awards with multiple wins across the region.

For the 11th consecutive year, Citi Philippines was awarded Best Digital Bank for the Corporate/Institutional Bank category.  For Consumer Banking, it was Citi Philippines’ 11th win as Best Digital Bank.

Winners were chosen among entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing.

Winning banks were selected based on the following criteria: strength of strategy for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiatives, and web/mobile site design and functionality.

In the category for World’s Best Corporate/Institutional Digital Banks in Asia Pacific, Citi won five regional sub-category awards, including Most Innovative Digital Bank, Best Online Cash Management, Best Online Treasury Services, Best in Mobile Banking and Best Mobile Banking App.

“This award is a validation of Citi’s successful digital tansformation.  In all that we do, we combine the stability of a banking tradition of more than 200 years and the agility todevelop fintech solutions that will best serve our clients’ interests in the digital age.  We aim to serve our customers in the ecosystem in which they operate,” said Citi Philippines CEO Aftab Ahmed.

Citi also swept the country awards in the Corporate/Institutional Digital Bank category, winning in 14 other countries including Australia, Bangladesh, Hong Kong, India, Indonesia, Kazakhstan, Malaysia, New Zealand, Pakistan, Singapore, South Korea, Sri Lanka, Thailand, and Vietnam.

In the Consumer Banking digital bank awards, Citi was also named best digital bank in Australia, Indonesia, Malaysia, South Korea and Thailand.

Asia is responsible for 17 of the Global Consumer Bank's 19 markets worldwide. To deliver new growth, the focus for the bank was on increasing profitable market share in key markets, and products (Retail, Cards, Wealth Management and Commercial) while digitizing our business from end-to-end to deliver a better customer experience, reduce costs and improve efficiency. In the most recent quarter Citi’s consumer bank in Asia reported its fourth consecutive quarter of growth.


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