WHITE FLOWER CELEBRATES 90 YEARS BY HONORING UNSUNG HEROES
White Flower oil originated
in Malaysia in 1927, and was introduced to the Philippine market in the 1950s. Since
then, White Flower has been a household partner of every Filipino, providing soothing
relief from headaches, dizziness, colds and stress. This year, as it reaches
its 90th anniversary, White Flower celebrates its success and legacy
by giving back to the community.
“We have been the No.1
embrocation for generations, and we are proud that people have been patronizing
White Flower for the past nine decades,” shares Jimmy Lao, President and CEO of
Jelma Philippines, Inc., the exclusive importer & distributor of White
Flower Embrocation in the Philippines. “It has been our greatest honor to have
worked quietly in the background, offering comfort and relief to people in their
everyday lives.”
Over the years, White
Flower has become the most trusted liniment oil by Filipinos because of its distinct
scent, soothing relief and potent formula that has remained unchanged since it
was manufactured in 1927. With just 2 to
3 drops of White Flower Embrocation, you will feel the soothing relief and
discover the aroma theraphy of wellness. Made from a unique blend of essential
oils - including Menthol Crystals, Methyl Salicylate, Eucalyptus Oil, Camphor
and Lavender Oil that made White Flower so distinct from all other liniment oil
in the market today.
“While the formula remains unchanged, the
company (Jelma Phils. Inc.) has indeed
grown strong and evolved thru the years in
terms of distribution and reach on a nationwide basis. From drugstore channel, modern trade and
general trade accounts and up to convenient stores as well. We are continuously expanding our business distribution
network every year”, quoted by Jimmy Lao.
Earning the trust and
confidence that is synonymous to White Flower Embrocation, Jimmy Lao proudly states
that - “It’s not only the older
generation who is using White Flower, but also the young ones. From their
grandparents to their parents, the love and trust for White Flower has been
passed on. Today, what is so exciting is that we can see how White Flower
Embrocation has evolved. Not only being
used by individuals of all ages, but also by people from different walks of life.”
For it’s 90th
anniversary (instead of the typical festivities), White Flower has decided to
focus its effort in celebrating the reason that has made the company successful
these past decades – the people.
In the same way it has
quietly offered relief to all, White Flower now give thanks to the quiet
workers and unsung heroes of the country. In its newest campaign, titled “Unsung
Heroes,” White Flower honors those who have made an impact in society by doing the
ordinary in extraordinary ways.
“We want to honor those who have offered
their lives in the service of others. That commitment and drive with no want
for reward or praise - are the values that White Flower holds dearly,”
explained by Jimmy Lao.
As it celebrates it’s 90th
anniversary, White Flower Embrocation gives back to the people in ways that are
not only big but also meaningful.
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