An UnConference for the Marketing Throne
“When you play a game of thrones you win or you die. There is no middle ground.”
― George R.R. Martin, A Game of Thrones
In the world of Marketing,
the landscape is split into several kingdoms, and in each, a leader is at the
helm. Which of the marketing houses do you belong to, what role should you play,
and what’s the winning strategy?
The Philippine Marketing
Association, the team that brought you the successful Fifty Shades of Marketing
in 2015, invites you to the first ever UnConference
in Asia and the Philippines, Game of Marketing.
“I am proud to organize the first Asian UnConference, an
unstructured marketing conference where topics are discussed, voted on, and
decided before the conference officially starts. We are spicing up this UnConference
by playing around with the most popular TV series, Game of Thrones, to which we
aptly reapplied and called our conference "Game of Marketing". GOT
fans would understand the many marketing learnings in the series, and we intend
to bring that to life in this first of its kind UnConference. We have invited
the best Asian speakers and facilitators for this first of its kind event. If
you haven't attended an UnConference, or simply a GOT fan who is in marketing,
you simply cannot miss this UnConference!” says Donald Lim, Country CEO of Dentsu
Aegis Network Philippines, CPM Asia Pacific, and Over-all Chairman of the 48th
PMA National Marketing Conference.
Kicking off the first day
is a pair of masterclass Opening Keynote speakers; David Hearn, Regional Head
of Strategy, dentsu X Asia Pacific and Hermawan Kartajaya, Co-Founder of Asia
Marketing Federation, President of Indonesia Council for Small Business, and
President of ACSB. Adding to this line up of Marketing Greats is Merlee Jayme,
Chairmom/Chief Creative Officer of Dentsu Jayme Syfu who will introduce to you
the Three Dragons of Creativity, Meng Liu, Head of Asia and Oceania Networks of
United Nations Global Compact, together with Aurelio Montinola III, Chairman of
WWF Philippines, will discuss Winning the Iron Throne with Sustainability. Donald Lim, Over-all Chairman of the 48th PMA National
Marketing Conference, closes the UnConference as the Closing Keynote speaker.
Arlene Padua-Martinez, President of Philippine Marketing
Association, CPM Asia shares her thoughts on the UnConference ---
“Just when you think you have the THRONE (market
leadership position), think again... in a V.U.C.A. world where
other kingdoms fight for supremacy and control, certainty is very
unpredictable. Creating passionate ADVOCATES amidst diversity
is still the name of the game.”
“In the Game of Marketing, selfishness and greed may win some
battles, but the war is always won by those who create meaningful engagements
and solid relationships.”, added Mark Vincent Co, Executive Vice President
of the Philippine Marketing Association, CPM Philippines.
So, what are you waiting
for? Fight for the coveted throne, and claim your seat at this meeting of
marketing minds. Leave the conference equipped to face the wild life of
Marketing beyond the wall.
This UnConference is supported by our Event partners’ AQA, Avanza, CAT PR, Dentsu Aegis Network, Vitalstrats, Knight Carlo Rossi, Media Partners’ Viva, Solar -ETC, Philippine Daily Inquirer, Business World, Manila Bulletin, Philippine Star, The Manila Times, Manila Standard, Mellow 94.7, Manilastandard.net, WhenInManila.Com, Globaltronics, and MacGraphics Carranz.
“Game
of Marketing”, the 1st Asian Marketing UnConference will be held on
November 27 & 28 at the Sofitel Philippine Plaza CCP Complex Roxas Blvd Brgy. 76, Pasay City.
To learn more about Game of
Marketing, visit https://www.facebook.com/GameOfMarketingPMA/
or contact Ms. Lira Ligero at
Note: Speakers’ topics are subject
to change
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