BIC® encourages Filipino children to go #BicToSchool for a Brighter Future
Kids
from Children’s Hour, Kariton Klasrum are all set for a fun day of learning and
playing
BIC Product (Asia) Pte Ltd, in cooperation with
its distributor partner in Philippines - Filstar Distributors Corporation, is
set to kick off their biggest social campaign in Asia, #BICBrightFutures. As Champions of Education, BIC® believes that
a bright future is for everyone. As
such, BIC® will be giving half a million of Stationery products - the biggest
donation in Asia to date - to Children’s Hour, Yellow Boat of Hope and Kariton
Klasrum to help kids as they pursue their dreams.
The campaign will be culminated in a one-day
event at KidZania Manila on October 26th. An estimated 200 children
from Children’s Hour and Kariton Klasrum are expected to participate at the
event.
For one day, the children are encouraged to
have fun while exploring the adult world by immersing themselves in over 100
role-play activities in the play city. Using BIC® pens, they will also plot out
their goals and dreams in a special BIC® Bright Futures workbook.
Efren Peñaflorida, an education advocate,
teacher, and social worker, will be at the event to talk to the kids about the
importance of going back to school and how it will help them build a brighter
future. Peñaflorida is also the founder of Kariton Klasrum.
“Our main focus, since Kariton Klasrum’s
inception, has always been about bringing education to less-fortunate children.
Through this event, we will be able to show them that a bright future is
possible for them as long as they plan for it and persevere to achieve it,” said
Efren Peñaflorida, founder
of Kariton Klasrum.
“Many children are in great need of
encouragement from the adults in their lives in order to push themselves to
work hard for a better future. We are happy that our kids will walk away with a
sneak peek at what their own futures can hold, as well as a new hope,” said Net
Garcia, Children’s Hour Executive Director.
“We have always believed that bright futures
are written by hand. As adults, many of us have become what we are today
because we put pen to paper and wrote down our ambitions. That act of writing
down our aspirations makes the dream seem real. Today, we want to inspire
less-fortunate children to dream and work for their futures, because after all,
everyone deserves a bright future.” said Frederic Dumon, BIC Asia Deputy
General Manager.
BIC® feels strongly about giving back to
communities where the Group is present in the form of product or financial
donations and volunteering. As part of
its strong societal
commitment, the BIC® Corporate Foundation for
Education was launched in 2016 focusing on fighting for universal access of
education as a basic human right.
Through this foundation, BIC® is engaged in the fight against school
drop-outs, access to education for girls and women and environmental
education. In the same year, the global
company has made 112 donations to promote education giving more than 6 million
pens to children in need.
BIC is a family-owned company listed on the
Paris Stock Exchange and a world leader in stationery, lighters and
shavers. For more than 60 years, BIC has
honored the tradition of providing high-quality, simple, inventive and reliable
choices for everyone, everywhere, every time.
A world leader in the consumer goods, 30.9 million BIC® products are
purchased every day worldwide (18.9 million Stationery products, 4.2 million
Lighters, 7.1 million shavers and 0.7 million promotional products).
Filstar Distributors Corporation prides itself
as having been the exclusive licensee of Hallmark in the Philippines since 1974
and the exclusive distributor of BIC® Stationery products since 2001. Since
then, Filstar has evolved to be a distributor of not just these two
distinguished brands but of other world class brands that supplement and
enhance the self-expression industry. In
2013, Filstar expanded its partnership with BIC® to cover BIC® Lighters and
Shavers categories.
Find more about BIC® from the following online
references.
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