Carousell celebrates seventh anniversary with a brand new visual identity and milestones




Carousell, one of the world’s largest and fastest-growing classifieds, celebrated its seventh anniversary with the launch of a new visual identity, together with milestones including reaching its 250th million listing and fourfold revenue growth in 2018.

This visual identity refresh signifies the brand’s progression and growth, while putting a spotlight on its core purpose of enabling shared possibilities amongst users of the online marketplace. Throughout the years, Carousell has been harnessing mutually beneficial opportunities to empower users, and celebrated numerous success stories of users who turned their passions into livelihoods.

Co-founder and CEO, Quek Siu Rui epitomised Carousell’s win-win opportunities when he sold his MacBook on Carousell to a father with a young daughter. The father wanted his daughter to learn about the internet but could not afford a brand new computer. He turned to Carousell, and this made Siu Rui realise that Carousell is a platform that would enable possibilities for users with each transaction.

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