Hope Goes the Extra Mile with MR.DIY’s Acts of Kindness
This year’s Acts of Kindness initiative touched the lives of 70 learners from Asin Elementary School and 60 learners from Cupotan Primary School. It wasn't just about the donations, though—it was about building connections, creating moments of shared joy, and reminding these children that they are not forgotten.
What sets MR.DIY’s Acts of Kindness Outreach Program apart is its emphasis on sustainable impact. Rather than simply providing short-term relief, the initiative seeks to equip young learners with the tools to succeed in school and in life.
BENGUET, PHILIPPINES, APRIL 11, 2025—In a small corner of the Cordilleras, nestled among the
highlands of Benguet and Mountain Province, hope found its way to places where
roads are treacherous, resources are scarce, and education is a privilege
rather than a guarantee. Representatives of leading home improvement retailer
MR.DIY once again embarked on an 8-hour journey uphill to bring joy to children through its Acts of
Kindness Outreach Program.
The
route was nothing short of challenging, with narrow, bumpy roads weaving
through towering mountains and steep ravines. Before reaching the actual site,
the team braved a 15-minute walk and crossed a hanging bridge, adding a touch
of adventure to the journey. The dry, hot weather only intensified the trek,
with the sun’s relentless heat bearing down on the team as they pushed forward.
This year’s outreach focused on two remote schools—Asin Elementary School in
Tuba, Benguet, and Cupotan Primary School in Bauko, Mountain Province. These
communities are so far-flung that donations often take weeks to reach their
intended beneficiaries.
But
for MR.DIY, bringing kindness and essential supplies to these children was
worth every mile.
Upon
arriving, representatives of MR.DIY were greeted with a warmth that erased
every trace of exhaustion from the long trip. Bright, curious smiles lit up the
faces of the children as they eagerly received much-needed school and hygiene
supplies. For many of these learners, such items are a rare luxury in a place
where poverty and isolation create barriers to education.
Mr. Charles Salecina, Head of Retail Marketing of MR.DIY, is all smiles alongside 60 school children of Cupotan Primary School during the Acts of Kindness (AOK) Outreach Program held on April 12.
“This project stands as a testament to MR.DIY’s enduring commitment to education and the welfare of children in underserved areas,” shared Mr. Charles Salecina, Head of Retail Marketing of MR.DIY Philippines. “Through this initiative, we aim to build stronger communities and inspire our young learners to dream big.”
For Analiza Pelwa,
MR.DIY’s CSR partner since 2021, the Acts of Kindness Outreach is deeply
personal. Having grown up in the Cordillera Region herself, she intimately
understands the struggles faced by children in these areas.
“As someone who grew up in the Cordillera Region, I
understand the unique challenges children in these areas face when it comes to
education. Partnering with MR.DIY for these outreach programs has been
incredibly fulfilling, as we both share the same vision—that poverty should
never be a hindrance to learning. MR.DIY’s unwavering commitment to this cause
inspires me to continue our efforts to provide support where it's needed most,”
said Analiza Pelwa, MR.DIY’s CSR partner since 2021.
Ms. Analiza Pelwa, MR.DIY Outreach Program partner, delivers an inspiring message during the Acts of Kindness (AOK) Outreach Program held at Asin Elementary School, Tuba, Benguet.
The outreach program wouldn’t have been possible without the support of the PNP’s Police Community Outreach Program, which provided logistical assistance and helped ensure the safety of participants along the journey. Together, MR.DIY, the PNP, and local partners demonstrated that collective action is key to addressing the needs of marginalized communities.
A school kit for a smile as MR.DIY teams up with PNP's Police Community Outreach Program to support the young learners of Cupotan Primary School.
For MR.DIY, kindness isn’t just about donating supplies—it’s about forging partnerships, listening to communities, and ensuring that help goes where it is needed most.
Through its partnership with the PNP’s Police Community Outreach Program, MR.DIY ensured the safety and security of all outreach participants while also providing free haircut services to school children at Asin Elementary School in Tuba, Benguet.
As MR.DIY continues to grow with 752 stores to date, its Acts of Kindness Outreach Program reflects the company’s mission to serve not just customers but communities, no matter how remote. The initiative stands as proof that kindness knows no distance, and that every child—regardless of where they live—deserves the tools to dream and thrive.
To learn more about MR.DIY's Acts of Kindness CSR
Program, visit MR.DIY's website or follow them on Facebook, Instagram, and
TikTok for updates.
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