Growing Philippine tourism evident at World Travel Market 2019
The Philippine booth at World Travel Market 2019
participation in the World Travel Market (WTM) 2019 in Excel, London.Organized by the
Tourism Promotions Board (TPB), the marketing and promotions arm of the Department
of Tourism (DOT), the Philippines’ participation was able to generate more than P62
millionbased on partial sales leads gathered or a 35.73% return of investment.
With Korea, China, the US and Japan topping the country’s tourist arrivals, the
Philippines’ participation in WTM strengthens the country’s presence in the international
tourism and travel arena, particularly Europe and brought it close to its goal of attracting
8.2 million tourists by the end of 2019.
The WTM provided a platform for the Philippine private sector to conduct business-to-
business meetings and renew linkages with theirtourism markets around the world.It
also enabled TPB and DOT to generate marketing and promotions leads and stay
abreast with the latest trends to support its bid to promote the Philippines as the
preferred destination.
“The private sector always looks forward to joining WTM,” said DOT Assistant Secretary
Roberto Alabado III. “In fact, the Philippines gets very good tourists arrivals from the
UK, with a 10% increase from last year. But our participation is not just about tapping
the UK market. Through WTM, which is the Olympic of travel fairs, we are able to tap
key travel and tourism markets in Europe and the rest of the world.”
The Philippine delegation was composed of industry partners and stakeholders
including DOT-accredited tourism establishments led by Amorita Resorts, El Nido
Resorts, Bohol Beach Club, Nature Wellness Village, Las Casas Filipinas De Acuzar,
Movenpick Resort and Spa Boracay,; travel and tour operators Baron Travel
Corporation, Rajah Tours, Annset Holidays, Inc.,Intas Destinations Management, Inc.,
Travel Experts, Inc. as well as the Clark Development Corporation.
Meanwhile, highlights of the Philippinebooth included ‘slow fashion’featuring the colorful
ancestral art of weaving from the province of Kalinga in the island of Luzon, local and
bright-colored banig from Basey, Samarand intricate fashion accessories made of
agsamfrom the province of Surigao del Sur.
Also making a big splash were the Itogon coffee served all day by no less than top
notch baristas Kiddo Cosio and Silvester Samonte of El Union Café and Raoul Peralta
of the social enterprise Henry & Sons, as well coffee pairings featuring Pili Latte and
Concerva. Award-winning chefs Jam Melchorand Chef Rica Buenaflor also drew huge
crowds with their vegan laing, bringhe and adobo. And proving that Filipinos are world-class entertainers, the crowd was treated to a performance byaward-winning artists of folkloric group La Lira Filipina, headlined byvocalist Princess Virtudazo and violinist and concertmaster Merjohn Lagaya.
Through active participation in global tourism industry events like WTM, TPB is more
than optimistic that the Philippines will indeed be the next must-see destination in Asia.
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