Saturday, November 18, 2017

An UnConference for the Marketing Throne



“When you play a game of thrones you win or you die. There is no middle ground.”

― 
George R.R. MartinA Game of Thrones


In the world of Marketing, the landscape is split into several kingdoms, and in each, a leader is at the helm. Which of the marketing houses do you belong to, what role should you play, and what’s the winning strategy?

The Philippine Marketing Association, the team that brought you the successful Fifty Shades of Marketing in 2015, invites you to the first ever UnConference in Asia and the Philippines, Game of Marketing.

“I am proud to organize the first Asian UnConference, an unstructured marketing conference where topics are discussed, voted on, and decided before the conference officially starts. We are spicing up this UnConference by playing around with the most popular TV series, Game of Thrones, to which we aptly reapplied and called our conference "Game of Marketing". GOT fans would understand the many marketing learnings in the series, and we intend to bring that to life in this first of its kind UnConference. We have invited the best Asian speakers and facilitators for this first of its kind event. If you haven't attended an UnConference, or simply a GOT fan who is in marketing, you simply cannot miss this UnConference!” says Donald Lim, Country CEO of Dentsu Aegis Network Philippines, CPM Asia Pacific, and Over-all Chairman of the 48th PMA National Marketing Conference.

Kicking off the first day is a pair of masterclass Opening Keynote speakers; David Hearn, Regional Head of Strategy, dentsu X Asia Pacific and Hermawan Kartajaya, Co-Founder of Asia Marketing Federation, President of Indonesia Council for Small Business, and President of ACSB. Adding to this line up of Marketing Greats is Merlee Jayme, Chairmom/Chief Creative Officer of Dentsu Jayme Syfu who will introduce to you the Three Dragons of Creativity, Meng Liu, Head of Asia and Oceania Networks of United Nations Global Compact, together with Aurelio Montinola III, Chairman of WWF Philippines, will discuss Winning the Iron Throne with Sustainability. Donald Lim, Over-all Chairman of the 48th PMA National Marketing Conference, closes the UnConference as the Closing Keynote speaker.

Arlene Padua-Martinez, President of Philippine Marketing Association, CPM Asia shares her thoughts on the UnConference --- “Just when you think you have the THRONE (market leadership position), think again... in a V.U.C.A. world where other kingdoms fight for supremacy and control, certainty is very unpredictable. Creating passionate ADVOCATES amidst diversity is still the name of the game.”

“In the Game of Marketing, selfishness and greed may win some battles, but the war is always won by those who create meaningful engagements and solid relationships.”, added Mark Vincent Co, Executive Vice President of the Philippine Marketing Association, CPM Philippines.



So, what are you waiting for? Fight for the coveted throne, and claim your seat at this meeting of marketing minds. Leave the conference equipped to face the wild life of Marketing beyond the wall.

This UnConference is supported by our Event partners’ AQA, Avanza, CAT PR, Dentsu Aegis Network, Vitalstrats, Knight Carlo Rossi, Media Partners’ Viva, Solar -ETC, Philippine Daily Inquirer, Business World, Manila Bulletin, Philippine Star, The Manila Times, Manila Standard,
Mellow 94.7, Manilastandard.net, WhenInManila.Com, Globaltronics, and MacGraphics Carranz.


“Game of Marketing”, the 1st Asian Marketing UnConference will be held on November 27 & 28 at the Sofitel Philippine Plaza CCP Complex Roxas Blvd Brgy. 76, Pasay City.


To learn more about Game of Marketing, visit https://www.facebook.com/GameOfMarketingPMA/ or contact Ms. Lira Ligero at
0997-7840532 or e-mail her at lira@philippinemarketing.net.ph for inquiries.

Note: Speakers’ topics are subject to change

Mei Yamaguchi not letting go of position as top atomweight contender against Gina Iniong



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These past few weeks have been quite emotional roller coaster ride for Japanese martial arts veteran Mei “V.V.” Yamaguchi as she was originally slated to challenge Angela “Unstoppable” Lee for the ONE Women’s Atomweight World Championship title in the main event of ONE: IMMORTAL PURSUIT in Singapore on 24 November.
However, Lee was involved in a car accident nearly two weeks ago, and the injuries that she sustained in the unfortunate incident forced her to regretfully withdraw from the highly-anticipated championship clash.
Lee’s sudden pullout from her world title defense left Yamaguchi without an opponent at ONE: IMMORTAL PURSUIT, but the latter was advised by the top brass of the organization to continue her training.
“I was told that Angela was in a car accident. I was surprised, but was so glad that she was okay. Then, I tried to keep concentrating on my training because I believe that ONE Championship was looking for another opponent,” Yamaguchi revealed.
ONE Championship found a suitable replacement a few days later as Filipino standout Gina “Conviction” Iniong accepted the offer to fill in for Lee to square off with Yamaguchi at ONE: IMMORTAL PURSUIT, which takes place at the state-of-the-art Singapore Indoor Stadium.
Although Yamaguchi is not getting the world title rematch that she anticipated against Lee, she is still getting the chance to settle an old score as the seasoned Japanese combatant once crossed paths with Iniong.
The aforementioned atomweight collision is a rematch from their first encounter three and a half years ago under a regional show in the Philippines, where Iniong pulled away with a razor-thin split decision victory over Yamaguchi.
For Yamaguchi, the situation could not have worked out any better as she plans to avenge her setback to the hard-hitting Filipino.
“I was glad that Gina answered ‘yes’ to the match on the Singapore card with me,” she said. “I have always looked for a chance for revenge. T is the perfect moment.”
Both ladies engaged in a thrilling war,as the aggressive Iniong demonstrated her crisp striking and scrambling ability to defend takedown and submission attempts.
Meanwhile, Yamaguchi threatened early with a tight armbar, and consistently leaned on her grappling and clinch knees against the cage fence.
Even though the judges rendered a split decision in favor of Iniong, Yamaguchi and her team felt the decision should have gone the other way.
“My image of the last match was Gina getting some points with her boxing, and me with my ground game,” she stated “It was back and forth, but all of my team thought I won.”
Since their grueling three-round atomweight contest, Yamaguchi and Iniong have never seen eye-to-eye. Moreover, a lot of things have changed in their respective professional careers.
Yamaguchi captured the DEEP Jewels featherweight trinket in May 2015 before unsuccessfully challenging Lee for the inaugural ONE Women’s Atomweight World Championship in her promotional debut back in May 2016.
Following her unsuccessful bid to become ONE Championship’s first-ever atomweight queen, she dropped a razor-thin split decision to Istela Nunes three months later before redeeming herself by submitting fellow former world title challenger Jenny “Lady GoGo” Huang this past June.
On the other hand, Iniong directed her career path to ONE Championship in 2017 and has looked absolutely dominant ever since she debuted on the global stage.
The 28-year-old Team Lakay product battered Natalie Gonzales Hill en route to a unanimous decision t past April.
In front of a hometown crowd last 10 November at ONE: LEGENDS OF THE WORLD, Iniong extended her winning streak inside the ONE Championship cage to two matches with an outstanding second-round finish of Indonesia’s Priscilla Hertati Lumbangaol.
Yamaguchi admitted that she was able to watched Iniong recent outing very carefully and acknowledges her growth as a martial artist, but the Japanese sensation also believes that she has vastly improved as well since their last meeting.
“Gina has a really good right hand she throws, and she is strong and physical. I am better with the ground game and improved more in my boxing skills compared to our previous match,” she observed.
“She competed against a good kickboxer recently, was controlling her opponent well on the ground, and was really aggressive. She looked like she won without taking much damage,” Yamaguchi added.
As Iniong poses to be a potential threat to take her place as the atomweight title contender, Yamaguchi is confident that she will keep her status as next in line for Lee’s gold-plated strap.
“My story will not end here,” a determined Yamaguchi quipped.
Yamaguchi is planning to make the most of her second chance against Iniong as her objective is to leave the Singapore Indoor Stadium with her hand raised in triumph and leave the decision out of the judges’ hands.
“It is going to end early. It will be a clear finish by me. It is going to be a knockout,” she guaranteed.

For more updates on ONE Championship, please visit www.onefc.com, follow us on Twitter and Instagram @ONEChampionship, and like us on Facebook at https://www.facebook.com/ONEChampionship.

About ONE Championship™
ONE Championship is the largest global sports media property in Asian history. Headquartered in Singapore, ONE Championship is the home of martial arts. The world’s most exciting martial arts organization hosts the largest sports entertainment events across Asia, featuring some of the world's best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. In addition to its digital platforms, ONE Championship broadcasts to over 1 billion potential viewers across 128+ countries around the world with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Bandsports, Startimes, Premier Sports, Thairath TV, Skynet, Mediacorp, OSN, and more.

A day in the life of Queen Pia




Miss Universe 2015 Pia Alonzo Wurtzbach is as famous for being an all-around beauty queen as she is for being a workaholic celebrity. She wrestles with a full calendar on most days even after her reign from the most prestigious beauty pageant.

"I usually go to work in the morning. And I work all day --- doing photo shoots and shooting for the movie. That's what’s keeping me busy," said Wurtzbach in an interview. "I am lucky because I get to go home by dinner time or just after dinner. So, I haven't been up really late so far. But then that's also good because it gives me some time to spend with my family here at home."

The Filipino-German beauty said that she spends time with her niece Lara after a tiring day.

"I come home and then I gather my thoughts again. I spend time with my niece Lara. Cuddling moments muna kami. We will eat together. If she is still awake, we play together. If I have a day off, I go swimming. I can't really swim but I love the feeling of being in the water. I like to stretch like it's a nice form of exercise. I also love cardio training, boxing," she added.

Wurtzbach has started shooting her comeback movie entitled "The Revengers" with ace comedian Vice Ganda and Kapamilya heartthrob Daniel Padilla in the action-comedy film. It's also her first time to join the Metro Manila Film Festival.

"It's very good. We would get along a lot, pretty well. We joke around while waiting for our take. We have a good working relationship," she said. "Right now I'm doing a dream role, a hero. I like it because it's challenging. I trained for this. It's difficult but I can do it."

With her schedule, Wurtzbach said that she is still hopeful she could attend the finals of the 2017 Miss Universe beauty pageant in Las Vegas on Nov. 26.

"I'm planning it with Miss Universe right now. I hope my schedule will allow it. We have to do the promo for the movie but I think they will allow me even for five days lang just to attend and then come back," she said.

Wurtzbach shared that with her busy schedule, she still enjoys simple activities such as reading and watching TV. "I bring reading materials with me to work. And I also bring Netflix with so that I can watch my favorite TV series while on my way to work or while I am waiting for my turn."

Of the television series, Wurtzbach said: "I really love 'Narcos'. I just finished Season 3. I'm sad because there is still no Season 4. So I'm moving on to a new series. I got suggestions from other people and they say maybe I should start with 'Game of Thrones' because I have actually not seen 'Game of Thrones' and 'Vikings' is also another suggestion. So I'll choose. I'll watch the pilot episodes of both shows and I'll see which one I like."

Social media and video games have also become part of Wurtzbach's life. 

"Right now here at home we have 'Just Dance.' I like it because it's fun and it's like exercise. I have on my phone 'Mobile Legends' and word games usually. I am a very good support for 'Mobile Legends.' I have a favorite character. People usually do not choose to be the support character but I like doing that because I am a key player in the game. I think I'm pretty good at that."

Asked about who she plays with, the beauty queen said: "I play with strangers. My account actually has my face on it with the crown pa and it's funny. And then my handle is Queen P. They don't ask. They probably think I'm just a fan. I also spend for the characters also like I buy the new costumes. I am a little maarte with that. I also have online friends, but they don't know who I am. Walang usap usap. We just play."

Wurtzbach, indeed, is one of the most followed Filipino celebrities these days with five million followers on Instagram.

"For me it's not 5M, it's only five. I don't try to think that there are five million people watching. You will get conscious of what you're posting. You'll get mixed reactions. When I post something it's to share, and most of the time it's really just for me.”

"I try to update it every day. If I'm really having a long day and tired, I just don't go online just for the sake of updating. I don't really force myself to smile in front of the camera and just to share something with other people. If I'm not feeling well or if I'm not in the mood, I'm not gonna post. So everything I post is like real, totoo. If I'm happy in my post I'm really happy. I'm not into show-face. So I do try to post everyday if I'm not tired," she said.

With many things going-on in her life now, Wurtzbach also boosts her energy with - chocolates. By now people already know that the country's third Miss Universe from the Philippines has a sweet tooth in real life.

"I have a sweet tooth but most of the time I eat in the house. It's one of my guilty pleasures and a reward like if I did a good job or if I need a boost of energy - chocolate, chocolate, chocolate," said Wurtzbach

But did you know that Wurtzbach was eating sweets even during the finals of 2015 Miss Universe while waiting for the question-and-answer portion of the pageant?

"During Miss Universe also, that's what I did. When I'm feeling low, I eat sweets and them I'm up. During Miss Universe backstage, I was eating sweets because I won't be able to answer the questions if I were hungry. There's glow after you eat something. And you're happy! The other girls don't want to eat. I told them they will not look at your body anymore, they will listen to your answers."

Wurtzbach revealed that she loves Goya products even if she has already tasted a lot of international brands.

"Goya chocolates are really good. I don't understand why there's doubt even if I have tasted many international brands of chocolates. Goya knows the taste of Filipinos when it comes to chocolates," she said.

"It brings me back to my childhood days, it brings me back to my Binibini days. During Binibining Pilipinas, my favorite Goya product is Cookies and Cream. It's really my favorite. At dawn I would even go to a nearby convenience store to buy Goya's Cookies and Cream. Then I would go back to my room and eat the chocolates there."

Wurtzbach's love affair with Goya products started when she tasted the regular Goya Milk Chocolate. "When I first tasted it, I got the Goya Milk Chocolate the one with the nuts and Cookies and Cream. Before, I've always thought the dark chocolate is always bitter. I avoided dark chocolates. When I tasted Goya's dark chocolate, it's not bitter. And dark chocolate is really good for you. It's the only chocolate approved by my gym trainer."

Popular entertainment blogger Perez Hilton also loves Goya chocolates, said Wurtzbach. "I got a message from Perez Hilton and he told me that he wants to try Goya products. So we sent him Goya chocolates and he loved it. He invited me to hang out with him if I will visit LA in the future. My sister also brings with her Goya products to London where she is based."

It's not the marketing strategy or the name of the brand that would make her appreciate the product, according to Wurtzbach. "I've had a lot of choices. I don't think it's about the price tag. Not for me. What's important is what will make you happy."


Friday, November 17, 2017

World authority on oral and maxillofacial surgery arrives in Manila for dental implant conference.





Dental implant expert Dr. Peter Moy has arrived now in Manila from Los Angeles, California for the sold-out one-day special dental conference happening on November 19, 2017 at Rizal Ballroom, Makati Shangri-La Hotel.

The clinical professor of oral and maxillofacial surgery in University of California Los Angeles, and is the first person to hold the Nobel Biocare Endowed Chair in Surgical Implant Dentistry is excited to hold his conference which will have two sessions–talks on the latest developments in dental implants in the morning and a live dental implant demonstration in the afternoon. 

Registration starts at 7:00 am and lecture starts at 8:00 am.

Thursday, November 16, 2017

ONE CHAMPIONSHIP INTRODUCES NEW DOCUMENTARY RICH FRANKLIN'S ONE WARRIOR SERIES

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16 November 2017 – Singapore: The largest global sports media property in Asian history, ONE Championship™ (ONE), has just announced the production of new documentary series “Rich Franklin's ONE Warrior Series” which features martial arts legend Rich “Ace” Franklin as he travels from gym to gym all across Asia in search of the next martial arts superstar.

Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “I am pleased to announce Rich Franklin’s ONE Warrior Series. At ONE Championship, one of our biggest missions is taking martial arts, Asia’s greatest cultural treasure, and placing it front and center for the entire world to witness. One of the ways to do this is by developing local homegrown martial arts superheroes. We are excited to travel across Asia, visiting the most iconic cities, to discover the next big superstar.”

Franklin, a multiple-time middleweight world champion, will travel to various Asian nations to visit local gyms beginning in Bangkok, Manila, Seoul, Tokyo and Beijing to discover new and upcoming martial arts talent. Deserving prospects will be rewarded with a six-figure contract with ONE Championship. The promotion’s elite video production team will be following Franklin’s journey across the region, chronicling the action to produce a series of compelling documentary videos.

Rich Franklin, Vice President of ONE Championship, stated: “Asia is the hotbed of the industry’s top martial arts prospects. It comes as no surprise, since martial arts has been home to the region for the past 5,000 years. Throughout my time in ONE Championship, I have been witness to some of the best martial arts talent I have ever seen. Stars today such as Angela Lee and Eduard Folayang came from the grassroots level of talent in Asia, and the next martial arts superstar is just waiting to be discovered. Follow me on this journey to showcase Asia’s greatest cultural treasure, and join me on the hunt to find ONE Championship’s new wave of superstars.”

Rich Franklin's ONE Warrior Series is a new documentary feature which will run in 30-minute episodes. Since the establishment of ONE Championship in 2011, various martial arts athletes have shot into superstardom in Asia, names such as “Unstoppable” Angela Lee of Singapore, Eduard “Landslide” Folayang of the Philippines, and “The Burmese Python” Aung La N Sang of Myanmar.  Rich Franklin's ONE Warrior Series aims at discovering new talent, providing promising young athletes with the platform to unleash their martial arts greatness.

The screening and tryouts process will consist of pad sessions, grappling demonstrations, conditioning exams, and an interview process, among others. Once selected, athletes will compete in trial exhibition bouts with a chance at earning a six-figure contract with ONE Championship based on performance. The first episode of Rich Franklin's ONE Warrior Series is scheduled for release in the first quarter of 2018.

For more updates on ONE Championship, please visit www.onefc.com, follow us on Twitter and Instagram @ONEChampionship, and like us on Facebook at https://www.facebook.com/ONEChampionship.

About ONE Championship™
ONE Championship is the largest global sports media property in Asian history. Headquartered in Singapore, ONE Championship is the home of martial arts. The world’s most exciting martial arts organization hosts the largest sports entertainment events across Asia, featuring some of the world's best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. In addition to its digital platforms, ONE Championship broadcasts to over 1 billion potential viewers across 128+ countries around the world with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Bandsports, Startimes, Premier Sports, Thairath TV, Skynet, Mediacorp, OSN, and more.

Wednesday, November 15, 2017

BIC® encourages Filipino children to go #BicToSchool for a Brighter Future



Kids from Children’s Hour, Kariton Klasrum are all set for a fun day of learning and playing
  
BIC Product (Asia) Pte Ltd, in cooperation with its distributor partner in Philippines - Filstar Distributors Corporation, is set to kick off their biggest social campaign in Asia, #BICBrightFutures.  As Champions of Education, BIC® believes that a bright future is for everyone.  As such, BIC® will be giving half a million of Stationery products - the biggest donation in Asia to date - to Children’s Hour, Yellow Boat of Hope and Kariton Klasrum to help kids as they pursue their dreams.

The campaign will be culminated in a one-day event at KidZania Manila on October 26th. An estimated 200 children from Children’s Hour and Kariton Klasrum are expected to participate at the event.  

For one day, the children are encouraged to have fun while exploring the adult world by immersing themselves in over 100 role-play activities in the play city. Using BIC® pens, they will also plot out their goals and dreams in a special BIC® Bright Futures workbook.
   
Efren Peñaflorida, an education advocate, teacher, and social worker, will be at the event to talk to the kids about the importance of going back to school and how it will help them build a brighter future. Peñaflorida is also the founder of Kariton Klasrum.


“Our main focus, since Kariton Klasrum’s inception, has always been about bringing education to less-fortunate children. Through this event, we will be able to show them that a bright future is possible for them as long as they plan for it and persevere to achieve it,” said Efren Peñaflorida, founder of Kariton Klasrum.

“Many children are in great need of encouragement from the adults in their lives in order to push themselves to work hard for a better future. We are happy that our kids will walk away with a sneak peek at what their own futures can hold, as well as a new hope,” said Net Garcia, Children’s Hour Executive Director.

“We have always believed that bright futures are written by hand. As adults, many of us have become what we are today because we put pen to paper and wrote down our ambitions. That act of writing down our aspirations makes the dream seem real. Today, we want to inspire less-fortunate children to dream and work for their futures, because after all, everyone deserves a bright future.” said Frederic Dumon, BIC Asia Deputy General Manager.

BIC® feels strongly about giving back to communities where the Group is present in the form of product or financial donations and volunteering.  As part of its strong societal
commitment, the BIC® Corporate Foundation for Education was launched in 2016 focusing on fighting for universal access of education as a basic human right.  Through this foundation, BIC® is engaged in the fight against school drop-outs, access to education for girls and women and environmental education.  In the same year, the global company has made 112 donations to promote education giving more than 6 million pens to children in need.


BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters and shavers.  For more than 60 years, BIC has honored the tradition of providing high-quality, simple, inventive and reliable choices for everyone, everywhere, every time.  A world leader in the consumer goods, 30.9 million BIC® products are purchased every day worldwide (18.9 million Stationery products, 4.2 million Lighters, 7.1 million shavers and 0.7 million promotional products).

Filstar Distributors Corporation prides itself as having been the exclusive licensee of Hallmark in the Philippines since 1974 and the exclusive distributor of BIC® Stationery products since 2001. Since then, Filstar has evolved to be a distributor of not just these two distinguished brands but of other world class brands that supplement and enhance the self-expression industry.  In 2013, Filstar expanded its partnership with BIC® to cover BIC® Lighters and Shavers categories.

 Find more about BIC® from the following online references.



Tuesday, November 14, 2017

Work From Home: Find and Get Your Dream Home-Based


Being able to work from home has become a necessity for a lot of Filipinos. It allows them to spend more time with their family, save money on food and clothes, and escape the mind-numbing traffic. Meanwhile, more companies are hiring remote workers to get the best possible candidates for a role while also saving on space and money.

JobStreet.com, the no. 1 job site in the Philippines, responds to this growing need by offering job seekers a dedicated page for work-from-home opportunities, making the job search easy and more efficient. The page recently went live on the last week of October.

“With this new feature, we hope to make the search hassle-free for both the candidate and the employer,” said Philip Gioca, Country Manager, Jobstreet.com Philippines.

Some of the companies that advertise home-based jobs on the site include RemoteStaff, SPN, Teleperformance, 51Talk, and goFLUENT.

Is a work-from-home job for you?

The benefits of remote working are can sometimes far outweigh office-based jobs. According to a study by PGi, a leading provider of collaboration software and services, improved productivity isn’t the only benefit of working from home: 82% reported lower stress levels, 80% experienced higher morale, and 69% reported lower absenteeism.

However, Gioca cautions that not everyone is cut out for a home-based job. “Although most of us would want to work at home, there are still some points to consider before taking the final leap, such as your ability to hold yourself accountable to finish your work on time and your general temperament,” he said.

To determine if a home-based job is the right fit, JobStreet.com lists seven things to consider:

1.    Can your job be done easily from home?
2.    Do you have a dedicated workspace at home to work from?
3.    Do you prefer a flexible working environment or a fixed structure?
4.    Do you work better alone or with your team members?
5.    Does your job require a high degree of face-to-face collaboration?

6.    Are you self-organized and comfortable working independently?
7.    What is your key motivation to work from home?

If it turns out that a home-based job is not for you, there is still hope. “There are a lot of companies that offer telecommuting or working away from the office as a work option, and a number of them advertise on Jobstreet.com,” Gioca said. 

To search for home-based jobs, just visit https://www.jobstreet.com.ph/homebasedjobs/candidate/index.htm