Goodyear Formally Opens Nominations For 2012 Bayani Ng Kalsada
Goodyear encourages the public to nominate road heroes
MANILA, 29 August 2012 – Goodyear strengthens its commitment to road safety by encouraging Filipinos to nominate today’s road heroes in its sixth Bayani ng Kalsada program. Since formally launching in the Philippines in 2006, Goodyear’s pioneering corporate social program has recognized hundreds of courageous acts of service and random acts of kindness from everyday Filipino motorists.
Commitment to Road Safety
Goodyear Bayani ng Kalsada is an annual nationwide search for Filipino drivers who have exhibited heroic acts of courage and extraordinary selflessness while on the road. On its sixth run, Goodyear 2012 Bayani ng Kalsada is now accepting nominations of local drivers who have gone out of his or her way to secure the safety of someone in need.
“Recognizing selfless and heroic acts on the road is part of Goodyear’s lifetime commitment to road safety,” said Goodyear Marketing Director Gibby Peñaflor. “We are very proud of this program because we are able to help inspire others through the examples of courageous and selfless motorists.”
Goodyear’s commitment to their customers and fleet partners does not end with the company’s trusted products and wide range of services.
“We encourage our people to become responsible and cautious drivers,” added Peñaflor “Recognizing these road heroes help us promote awareness for road safety and help bring forth the important message that it is everyone’s responsibility.”
This year, Goodyear Bayani ng Kalsada honors five winners: one each from Luzon, Visayas, Mindanao, the National Capital Region and an overall winner. Each regional winner will receive a cash prize of P30,000 while the overall winner will receive P50,000.
A hero within the community
"Being recognized as a 'Bayani ng Kalsada' has inspired me as well as other members in my community," shares 2010 regional winner Georgine Manantan, who was honored for her bravery and courage in two instances. The first one was when she rushed a motorcycle accident victim to the hospital and the second one was when she used her own car to prevent a truck from hitting a one-year old child. “I believe doing good has its blessings and I will continue to strive to be a positive example to people around me.”
Similar to previous years, a dedicated search committee will actively be on the lookout for road heroes all over the country. Consumers are encouraged to nominate their own road heroes. Nominations for the search will be accepted at all Goodyear Autocare outlets across the country.
Each nomination will undergo a thorough screening process and then after a few months, the winners will be honored in a prestigious awarding ceremony.
Bayani ng Kalsada is the Philippine version of a successful, long-running Goodyear program held annually in the US and Canada, “Highway Heroes,” that recognizes truck drivers who have done acts of courage, sacrifice and service on the road. It is now also held annually in Asia- Pacific countries such as Australia, Vietnam and Indonesia.
This year’s program is being done in cooperation with the Land Transportation Franchising and Regulatory Board, the Department of Transportation and Communications, the Automobile Association of the Philippines, the Safety Organization of the Philippines, Centro Negosyo, Petron, Manila Bulletin, Pilipino Star Ngayon, and Abante.
The 2012 Bayani ng Kalsada search will run from August to November 30, 2012. Nomination forms are available in all Goodyear Servitek, Goodyear Autocare and TyrePro stores nationwide. To nominate a driver by other means, please text BNK to 0917-554737, visit the Bayani ng Kalsada page in Facebook (facebook.com/bayaningkalsada) or call the BNK Hotline at (632) 4392005 for more information.
Goodyear is one of the world’s largest tire companies. It employs approximately 73,000 people and manufactures its products in 53 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com.ph.
For media inquiries, please contact:
Goodyear Philippines, Inc.
Miki de Guzman
Ogilvy Public Relations, Manila