Friday, July 3, 2015

2015 Taiwan Excellence campaign in the Philippines ventures forward, showcasing innovation of Taiwanese brands



Last Wednesday , Taiwan Excellence showcases their 77 brands at Manila Peninsula Hotel at  Makati Avenue cor Ayala with the Philippine Brand Ambassador Ms. Maja Salvador


Taiwan Excellence, the symbol of superior quality sought-after by Taiwanese brands, is once again staying true to its promise to delight Filipino consumers while highlighting its capacity in keeping up with the innovation game that was predominantly played by western countries.


Last year was indeed a breakthrough for Taiwan Excellence, where they gathered 56 participating brands. This year, 77 brands were showcased, including 201 products from brands like Acer, Asus and MSI for information & communications technologies (ICT), Pacific, Strida, Tern, SYM, KYMCO for transportation & leisure, Heartway, Miacare, and Microlife for medical appliances, and Sakura and Tatung for home and living products, and Johnson Fitness and Striker for sports products. New brands like Mozbii, Gunilamp were also introduced, further proving that Taiwan is a heaven of innovative and reliable brands.


The 2015 Taiwan Excellence campaign aims to further increase awareness for Taiwan’s products among Filipinos by letting them experience and appreciate how these products can make their life easier. Featuring the “Excellent Lifestyles” concept, the 2015 campaign showcases a wide variety of world-class products, which will reveal to Filipinos how Taiwan products have evolved to conform to world-class, high quality standards.

Last Year,  2014, The Philippines is the third largest export partner of Taiwan among ASEAN countries, amounting USD 9.53 billion, and the 11th largest trade partner of Taiwan in the world, with bilateral trade, amounting to USD 11.6 billion. Convinced with the strong potential of Taiwan products in the Philippine market, the Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA), Taiwan, and the Taiwan External Trade Development Council (TAITRA), which backed the successful 2014 roadshow, are again supporting the campaign on its second round in the Philippines.

To further reinforce the Taiwan Excellence campaign here in the Philippines, new endorser Maja Salvador will be participating in all of the activities, which will be open to all Filipino consumers as well.

“We witnessed the warm reception to Taiwan-made products last year, which is why we are undertaking this campaign again. In doing this, we hope that more Filipinos will buy our products and receive the assurance that they are getting the best and highest quality products. Through Taiwan Excellence, we want Filipino consumers to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Yu-Wei Hsiao, Deputy Executive Director of TAITRA.

First Taiwan Excellence Experiencing Zone in 2015 is scheduled on July 3-5 at the Main Atrium of the SM Mall of Asia in Pasay City. Please visit for more details.

Other activities slated for 2015 are a Taiwan Excellence Experience Zone in September; a Taiwan Pavilion at the Manila FAME in October; Made to Enjoy Singing contest from August to December 2015; and Taiwan Excellence Collections throughout the year at Octagon, SM Megamall.

About Taiwan Excellence

The symbol of Taiwan Excellence was established in 1992 by Taiwan’s Ministry of Economic Affairs, and subsequently the Taiwan Excellence Selection was launched the following year. The selection is based on the distinct criteria of R&D, Quality, Design and Marketing. Taiwan Excellence awarded products using cutting-edge innovation and meeting the highest quality will represent Taiwan on the international stage to reinforce the buyer’s confidence and continue building a favorable impression for Taiwanese products. This year marks the 23rd selection, making the symbol of Taiwan Excellence a prestigious brand for enterprises in Taiwan to strive to be recognized by and is highly reputed throughout the world.


About Bureau of Foreign Trade, MOEA, Taiwan (BOFT)

The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA) of Taiwan is responsible for implementing policies and regulations governing foreign trade, economic cooperation, and foreign investments. Established in January 1969, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment over the past few decades. BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous trade promotion projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, BOFT continues to entrust TAITRA with various critical government projects relating to business trade and/or investments, promoting Taiwan on every international aspect.


About Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 800 international marketing specialists stationed throughout its Taipei headquarters and over 50 overseas branch offices worldwide. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

For more pictures on this event, pls. click this link,

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