Tuesday, December 13, 2016

OVER 10,000 RUNNERS ROCK THE BLOCK AT THE MUSIC RUN™ BY PHILAM VITALITY IN MANILA





December 3, 2016, Taguig City, Philippines – An infectious and energetic blend of music filled the atmosphere at McKinley West as over 10,000 participants, a.k.a. Music Runners™ ran, danced and partied at the second edition of The Music Run™ by Philam Vitality. The event, hailed in other countries as the Ultimate 5k Running and Music Festival, returned to Manila bigger and bolder following a smash-hit debut at the Philippine Arena last year.

A phenomenal and futuristic run, The Music Run™ is an award-winning event that offers a unique total music immersion experience and has been making waves all over the world, including multiple sold-out events in Asia this year, and new tour dates announced in India, Europe and South Africa for next year.



The Music Run™ by Philam Vitality started on a high note at the Music Village with a pre-party featuring local alternative soul band Sud, who rocked the crowd with upbeat renditions of their hits ‘How We Play’ and ‘Profanities’. Pre-race energy levels were further pumped up with a mass warm up by Gold’s Gym, the much-loved music and dance infused workout.

Music Runners™ ran, danced and partied across a 5km route comprising of five 1km Music Zones – Rock, Pop, Old School, Hip Hop and Dance. Lined with over 120 concert-quality speakers pumping 150,000 watts of music the entire way, The Music Run™ by Philam Vitality is the world’s loudest 5k fun run. The soundtrack for run was voted for by the participants through a bespoke online music app developed in partnership with Spotify®.


In each of the Music Zones, Music Runners™ were treated to special interactive activities: From cool, cold pyrotechnics in the Philam Asset Management Inc Rock Zone; a tunnel with hanging balls at the BPI-Philam Pop Zone; a stage featuring AirAsia crew lip syncing to the top-voted songs with an electric “Superbowl” performance in the AirAsia Old School Zone with a chance to win exclusive flights and prizes; photo opportunities with graffiti artists, dancers and photo walls in the Hip Hop Zone; to a mobile disco tunnel with glowing lights in the Philam Vitality Dance Zone.

Presenting Sponsor Philam Life, who recently launched the Philam Vitality Active App, hosted a series of engaging running, swimming, and cycling challenges at their booth. A few lucky Music Runners™ who downloaded the app also walked away with cool prizes such as fitness devices and gym memberships.

“Through The Music Run™, Philam Life offers Filipinos a chance to stay fit while having fun. Last year was a really big success and we were inspired to bring it closer to more runners this year,” said Philam Vitality Deputy Head Kats Cajucom.



“This was made possible with the Philam Vitality program, a first of its kind, full-scale wellness program where members get rewarded for making healthy choices. Through Philam Vitality, we are taking active steps to positively transform the lives of Filipinos by helping them to live longer, healthier and better lives,” she added.
Music Runners™ were also treated to endless music and fitness-inspired entertainment in the Music Village courtesy of event sponsors.

Petron hosted five fun and challenging activity stations, which included a 10ft high rock-climbing station, a nine feet high ‘Bungee Fun’ jump, a VJ Booth, a ‘Blaze 100’ Velcro jump wall’ and also PS4 Dance games for participants for all Music Runners™ to enjoy.
At the Alcatel booth’s basketball challenge station, Alcatel phones were given away to the best scorer every hour. Alcatel Shine Lite smartphones featuring remarkable camera qualities were also won by two Music Runners™. The winners wore eye-catching outfits and were best-dressed in the theme “Dare to Shine”.

Other sponsors such as Oakley and Saucony also showcased their latest products at their respective booths and provided Music Runners™ a chance to win exclusive prizes.
To cap off the event was the ultimate music festival that kept the energy high with dancers, laser lights, chill out zones, and fireworks. The party came to a standstill for a short moment when all Music Runners froze in unison as they took on Manila’s biggest mannequin challenge. Shortly after Australian radio house DJ Sam Withers, who was a big hit in last year’s after-run concert, wowed audiences once more with a stunning performance.


“The Music Run™ is not just another fun run. It aims to bring our running experiences to new heights of excitement. The Music Run™ first made waves in Asia and now it is sending waves of good vibes in cities around the globe,” said Martin Capstick, Chief Executive Officer and Co-Founder of Exceed Sports and Entertainment, event promoter of The Music Run™ in multiple cities in Asia.

“We are really glad to experience the Filipino energy once again. We hope that even after this run, more Filipinos would become inspired to take up healthier ways to have fun,” he added.
The Music Run™ Manila is presented by Philam Vitality, and sponsored by BPI-Philam, Philam Asset Management Inc., AirAsia, Oakley, Alcatel, Petron, Saucony, McKinley West, Mellow Radio, Manila Water and Takbo.ph.


About The Music Run™
Launched in 2014, The Music Run™ is the ultimate 5k running and music festival. For music lovers, casual runners and fun seekers, The Music Run™ is more like a party than a run - it is the only 5km fun run that puts music at the heart. The Music Run™ empowers participants to control the soundtrack of the run by voting for their favourite songs in the build up to the Event. Voting is via a bespoke ‘Music Voting App’ and the songs with the most votes make the official run playlist.
On event day runners experience the world’s loudest 5k running course, known as ‘The Sound Track’. Over 120 speakers pump out the songs participants voted for across 5 interactive and music themed zones. The run ends with the ultimate after-run music festival. With music every step of the way, running never sounded so good.
2016 will see further global expansion of The Music Run™ with additional events across Asia and inaugural events planned in North America and Africa.
www.themusicrun.com

About Philam Life
The Philippine American Life and General Insurance (Philam Life) Company is the country’s premier life insurance company. Established on 21 June 1947, Philam Life has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.
Philam Life has PHP236.4 billion in total assets as of 31 December 2015 and has delivered timely payouts of over PHP10 billion in education benefits (2004-2015) and over PHP131 billion in insurance benefits (1950-2015), while serving close to 600,000 individual policyholders and over 2 million insured group members.

Philam Life understands the real life needs of its customers and provides the right plans and the right solutions including life protection, health insurance, savings, education, retirement, investment, group and credit life insurance. It also offers bancassurance and fund management products and services through its subsidiaries – BPI Philam Life Assurance Company (BPI-Philam) and Philam Asset Management Inc. (PAMI).
Philam Life is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.

About Exceed Sports and Entertainment
Exceed Sports & Entertainment is an award-winning mass participation events & sponsorship agency. Exceed operates from four regional offices, staging innovative sports and entertainment events in eight countries across Asia. With a dedicated team of international and local experts, and a strong reputation for best practice implementation, Exceed provides tailored event solutions and delivers measurable results. Exceed was awarded Gold in “Best Event–Sports” at the 2016 Marketing Events Awards, the highest accolade presented by Asia’s most recognized event awards platform.

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