Water Subscription: A New, Cost-efficient Way of Sourcing Safe Drinking Water for Homes and Offices
In the
Philippines, the subscription business model has expanded from its initial base
in the mobile phone sector into TV and video and now streaming music and
related services and even physical goods. With many Filipinos still preferring
to rent[2],
the concept of subscribing to access products and services is not really
far-fetched.
The benefits of subscription
A subscription business model requires a user to pay a
recurring fee, which can be weekly, monthly or yearly, for regular and
continued access to a product or service. For many consumers, the biggest
advantage of this setup is the convenience. Upon registration, a user can
expect to get the product or service they signed up for at the agreed schedule
or frequency. For busy homemakers, professionals and business owners, this
means being able to focus on all tasks and not have to worry about forgetting
to buy or get a thing or two for the home or office. The subscribed for product
or service can be expected to be delivered on time each time.
This ease of
use also means reliability and peace of mind knowing that the product or
service subscribed to will be delivered with the quality and on schedule as
expected. The previous lockdowns resulting from the pandemic were a testament
to this: With most everyone turning to the internet for household and other
supply needs, subscribing to a service or two proved crucial in meeting family
needs, especially with outdoor mobility being limited. Even offices
implementing a remote work setup relied on subscriptions to logistics and other
related services to keep things running as smoothly as possible.
Access – not just in terms of products and services but also as regards payment
options -- is another reason why subscriptions are the smarter choice. The
growing range of streaming services is
proof. Users subscribed to a streaming platform can access a broader selection,
be it music, video or games, and not at a prohibitive price at that with some
denting the pocket only by less than Php500.[3] As for
payment options, more companies now are offering consumers more ways to settle
payments to take advantage of digital technologies and to help users handle
transactions more safely amid the pandemic.
For many users, the biggest reason subscription trumps one-off purchases is
cost: Subscription services are more cost-efficient in the long term besides
being less intimidating, especially for price-sensitive consumers. Most companies on a subscription model offer
a flat rate for the product or service for a specified period, enabling the
user to manage the budget more easily. More companies are also bundling in
promos or rewards with the subscription packages for added bang for the
buck.
The ASG way
Purchasing a water dispensing unit is the norm for many, but very few realize
how expensive it actually is to own and maintain one. Keeping a water dispenser
can cost up to Php100,000 a year while the cost of replacing filters and other
insurances can lead up to Php200,000 in five years.
Waterlogic, the leading global provider of home and workplace hydration
solutions, hopes to address the need for safe, clean and hygienic drinking
water at home and the office with ease through its subscription service.
The Aqua
SmartGuard, the company’s most recent line of water units, allows homeowners
and businesses to lease water units for Php1,490 a month, inclusive of a Total
Care package covering maintenance and replacement of filters. The one-time
installation fee is Php5,900.
“Ensuring a safe and healthy drinking water for our families and offices need
not be that costly, especially now amid the challenges brought about by the
pandemic,” said Aqua SmartGuard Chief Operating Officer Windy Goffe-Gomez.
“This is why we’ve made Aqua SmartGuard an accessible and convenient option for
Filipino families, homeowners and businesses. When people purchase their own
water units, they are left to handle any issues or problems with these units,
which means an additional expense or hassle, especially as repair services are
not always readily available. With the Aqua SmartGuard Total Care package, our
customers and their water units are in expert hands.”
But the advantages of loaning an Aqua SmartGuard unit are not limited to cost
and maintenance. These units function as a water purification system, which
means users will no longer need to stack water bottles or purchase and haul
gallon-sized containers for their drinking water supply.
Besides
being a reliable source of clean and safe drinking water delivered right at the
user’s home or office, Aqua SmartGuard water units use new technology such as
the patented UV Firewall and BioCote to prevent germs, bacteria and viruses
from contaminating the water and the unit’s surface. The UV Firewall has been
tested against the COVID-19, making Aqua SmartGuard the first COVID-19-safe
water unit in the market today.
Further, the Aqua SmartGuard fits any home or office aesthetic with its sleek
cube design. The compact unit also takes very little space so it can be placed
in any corner.
Waterlogic stays up-to-date with the latest developments in technology to
further improve its products. The company will not charge extra for unit
replacements or updates even in the event of new technologies or updates on its
water units.
“The Aqua
SmartGuard was designed to give families, homeowners and even business owners
peace of mind when it comes to their drinking water. From the cleanliness and
safety of both the physical unit and the water itself to how much it will take
to loan and maintain it, it is all hassle-free with the Aqua SmartGuard,” added
Goffe-Gomez.
Waterlogic accepts payments through debit or credit cards, PesoPay, bank transfers,
payment gateways auto-debit or GCash. To learn more about the Aqua SmartGuard
water units, visit its website or Facebook page.
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