NOVEMBER
2023, MANILA, PHILIPPINES — Last Friday, November 24,
at Market! Market! in Taguig City, the Philippines’ #1 canned sardines brand Mega Sardines held FRESH-SAYA—a fresh, fun,
and festive affair that delighted young and old sardine lovers alike. This
event served as the highlight of the brand’s month-long celebration of National
Sardines Month.
The festivities showcased Mega’s commitment to
delivering the freshest high-quality sardines to Filipino consumers. Mega
Sardines brand ambassador Judy Ann Santos-Agoncillo headlined the event,
whipping up flavorful Mega Sardines-starring dishes.
National Sardines Day revelers enjoyed a day of
fun-filled activities and also had the opportunity to embark on an immersive
and gamified sardines catching-to-canning journey with Mega, gaining insight
into the meticulous process that ensures the freshness and unparalleled quality
of Mega Sardines products.
Attendees
were able to experience the journey from sea to shelf at the interactive Mega
Sardines catching-to-canning process booths that showcased how Mega Sardines
are sourced, prepared, and delivered to your table, fresh and flavorful! These
interactive booths allowed immersion into the brand’s process of catching,
quality checking, canning, and can labeling.
There also was a Mega
Sardines TikTok booth that featured a life-size Mega Sardines can that allowed
for fun, quirky videos and memorable, shareable moments. Thrilling games, big
raffle prizes, and a sampling and selling booth featuring dishes prepared with
Mega Sardines also added to the overall remarkable fun of the festival!
"FRESH-SAYA is not just a celebration; it's an affirmation of Mega
Sardines' commitment to delivering freshness in every can. It is honoring the
humble can of sardines which is a staple food to many Filipinos, thanks to it
being an affordable source of nutrition. As we celebrate National Sardines Day
for the fifth year in a row, we hope that all the efforts we have prepared will
let our valued customers experience Mega Sardines’ freshness journey and
appreciate our brand promise of freshness in every can,” said Marvin Tiu Lim,
Chief Growth and Development Officer, Mega Prime Foods Inc.
Celebrate
National Sardines Day by enjoying fresh cans of Mega Sardines with your loved
ones! To know more about the brand, check out Mega Sardines’ official
Facebook page or the official website of Mega Prime
Foods Inc.
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