Philips Launches LED Promise Campaign For A Greener World

 

Philips launches LED Promise campaign

 Philips guarantees consumers that its LED lighting products offer long lasting and consistent brightness, savings on energy and cost, and guaranteed safety.

 Partnership with photography club ties Philips efforts in sustainability with environmental awareness

I was at the launching and Ribbon Cutting of Philips campaign last May 4, 2013 at SM Main Hall Atrium,  of having a greener world through the partnership with WWF and making a better world by the technology of LED Bulb that will lessen the consumption of our electric bills and minimizing the effects of Global Warming Worldwide.

Philips teams up with WWF Philippines and the Young Photographers Club of the Philippines (YoPho) to raise awareness on how to make the Philippines a greener, more livable nation through its LED lighting products. From left to right: Gela Isidro, Philips Corporate Communications Manager; Christine Villanueva, Philips Country Marketing Manager; Jose Ma. Lorenzo Tan, Vice Chairman and CEO of WWF Philippines; Fabia Tetteroo-Bueno, Philips Country Manager; Rhona Arce, Philips Consumer Marketing Manager, and Anton Carranza of YoPho.

Manila, Philippines – Philips Lighting Philippines kicked off its LED campaign last May 4, 2013 at the SM Mall of Asia. Entitled “The Promise of a Greener World”, the campaign emphasized how using LED lighting solutions can help reduce the Philippines’ carbon footprint, and avert the drastic effects of global warming.

The event, hosted by popular TV host Suzi Entrata-Abrera, featured Philips’ latest range of LED lighting products, together with its newest Brand Ambassador, popular TV personality and triathlete Kim Atienza.

“Philips LED lighting solutions are not only energy-efficient but also provide a superior quality of light. With this campaign, we hope to share with consumers the facts about LED lighting solutions and encourage them to make the simple switch to sustainable lighting solutions that is environmentally-friendly,” said Fabia Tetteroo-Bueno, Philips Country Manager and General Manager for Lighting. “Philips Lighting is a strong advocate in environmental sustainability with our commitment to green manufacturing and solutions. That is why we decided to work with Kuya Kim to help spread the sustainability message as he is a strong advocate to make the planet a better place for current and future generations.”

Philips also had an environment-themed photo exhibit run concurrently with its LED product launch, which featured the images captured by the finalists of an online contest that Philips conducted in partnership with the Young Photographers Club (YOPHO). “Our group is honored to have been chosen by Philips as a partner for this noble initiative. We hope that we were able to underscore the importance of preserving the environment through our photos, and encourage everyone to do their share in conserving our resources,” stated YOPHO president Daniel Formoso.

The World Wide Fund for Nature Philippines (WWF Philippines) also supported Philips in its LED campaign. “For three years, Philips has been supporting Earth Hour and our various energy efficiency initiatives. This new LED campaign helps Pinoys go beyond the hour to save the planet, one LED bulb at a time,” said Jose Ma. Lorenzo Tan, WWF Philippines Vice Chairman and Chief Executive Officer.

Recognized as a world leader in lighting, Philips strives to educate consumers on the ideal characteristics they should look for in good quality LED lighting products. “Aside from making consumers aware of the many benefits they can get from using LED lighting solutions, we want them to understand that they need to choose good quality LED lighting products to maximize the product’s potential,” said Tetteroo-Bueno.

Philips listed down three key items that good LED lighting products must possess: long lasting and consistent brightness; savings on energy and cost; and guaranteed safety. In addition, Philips LED lighting solutions are at mainstream prices, to help make the shift from traditional bulbs to LED lights much easier.

Philips will be holding LED fairs in key malls across the Philippines, in order to bring the importance and benefits of using LED lighting solutions closer to consumers.

May 18 to 19 SM City Cebu

May 25 to 26 SM City Baguio

June 1 to 2 Glorietta 1

June 8 to 9 Abreeza Mall Davao

June 22 to 23 Robinsons Place Lipa

June 29 to 30 SM North Edsa

For more details about Philips and its LED campaign, please visit www.philips.com.ph or www.facebook.com/PhilipsLEDPH

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 121,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.