Monday, May 26, 2014

The Secret to a smooth, clean shave (Philips Aquatouch)

Tired of nicks, cuts and rusty blades? It’s time to go electric!
When it comes to truly good grooming, a smooth shave is a must for men, especially for business meetings, religious gatherings, or a special date. But a lot of men have grown wary of razors—it’s a hassle to put on and wash off shaving cream, a burden to replace rusty blades, and literally quite a pain to suffer nicks and cuts.

For a fast, easy and pain-free way to get a killer shave, it’s best to go electric. And with the Philips AquaTouch wet-and-dry shavers, you can get a smooth, clean shave—even while in the shower.
The Philips AquaTouch comes in two models, the AT890 and AT750, which are both designed to give a comfortable dry shave and a refreshing wet shave. The AquaTouch features an inbuilt Aquatec seal which makes the shaver fully waterproof and optimized for use with shaving gel or foam.  This means enhanced skin comfort and minimal skin irritation.

The Philips AquaTouch also has rounded low-friction protection caps that adjust automatically to the curves of your face, as well as a Super Lift & Cut feature that lifts hairs away from the skin before cutting them to guarantee a close shave.
AquaTouch AT890

The AquaTouch AT890 is a shaver that utilizes DualPrecision shaving heads that have slots to shave the normal hairs, and holes to shave even the shortest stubble. The full width Pop up Trimmer is the perfect accessory of this model to groom your sideburns and moustache. In addition, the AquaTouch AT890 3-minute quick charger provides enough power for one shave.

Both the AquaTouch AT890 and AT750 models can function for more than 40 minutes with cordless power which is equivalent to at least 14 shaves.

              AT890 hi res 2           AT750 hi res 3
                               Touch AT750                             AquaTouch AT890

Furthermore, the Philips AquaTouch has been shown to deliver a satisfying shave along with less skin damage compared to a regular blade. In a recent study, dermatologists found that 75 percent of the users tested experienced zero nicks or cuts from wet shaving with the AquaTouch after 3 weeks of use. This is compared to users who experienced an average of 13 nicks and cuts after using their own razor blades.[1]
AquaTouch AT750

In terms of reliability and convenience, the Philips AquaTouch also delivers, as it has a long-lasting battery as well as self-sharpening blades that do not need replacing for three years. This means long-term affordability, with the AquaTouch being 40 percent cheaper than blade shaving over three years.

So for those looking to take their grooming to the next level—and enjoy less hassles and costs in the process—give the Philips AquaTouch shavers a try.


About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at

In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information,

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