Come July 7, 2014, a brand new brotherhood will be forged as Discovery Turbo makes its transformation to DMAX! Designed for the infotainment junkie’s insatiable appetite for smarts, wit and adrenaline, DMAX a new factual entertainment for men who live life to the absolute fullest, is set to burn up television screens across Southeast Asia. Targeted at young men aged between 18 and 45, the channel will showcase a wide range of content from fast cars and combat to extreme antics and enterprise.
DMAX replaces Discovery Turbo which has been on air in the Asia-Pacific region since 2008. Key genres fuelling its content line up include turbo and motoring, transactional reality, the great outdoors, culture, male lifestyle and technology.
Joining the likes of the familiar faces of its signature turbo-charged program titles such as Aaron Kaufmann and Richard Rawlings of FAST N’ LOUD, Mike Brewer and Edd China of WHEELER DEALERS and Ryan Friedlinghaus and his crew of INSIDE WEST COAST CUSTOMS, are money-making geniuses Doug Hopkins and gang of PROPERTY WARS and former pro-wrestler turned modern-day relic hunter Ric Savage of AMERICAN DIGGER. Viewers will also get a chance to peek into life in the “underground” with programs like AMERICAN MUSCLE, THE DEVIL’S RIDE and THE FIGHTERS. The great outdoors genre will feature programs that lead audiences into the thick of wild action in Homer, Alaska featured in ALASKA: THE LAST FRONTIER, the Appalachia featured in BACKYARD OIL and the rolling hills of Indiana in PORTER RIDGE. “Bros” of DMAX can also kick back with factual entertainment titles like BOUNTY WARS, AMERICA’S WORST TATTOOS and OUTRAGEOUS 911.
DMAX will also launch with a focus on a different genre every night from Monday to Thursday:
· Making Money Mondays feature transactional reality titles.
· Ultimate Turbo Tuesdays are helmed by motoring programmes.
· Lifestyle & Culture Wednesdays provide an inside look at extreme behaviours, beliefs and attitudes.
· Get Outside Thursdays take the great outdoors into living rooms.
No matter what passions or interests men may have, DMAX will unite all who crave adrenaline-filled adventure, are ready to release their inhibitions and have a no-nonsense attitude of living life their way. So, thrill-seekers, motor junkies, gym heads and grill-masters alike, DMAX welcomes you to the brotherhood.
DMAX is the definitive factual entertainment network for young men who live life to the absolute fullest. From cars and combat to extreme antics and enterprise, the channel is designed for the infotainment junkie’s insatiable appetite for smarts, wit and adrenalin. DMAX is targeted at men aged 18-45, and offers viewers the opportunity to step out of their daily lives and go on a wild adventure, with programming ranging from turbo charged rides and the great outdoors to transactional reality and male lifestyle. For more information, visit wwww.dmaxasia.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching 2.5 billion cumulative subscribers in over 224 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Asia-Pacific, eight Discovery brands reach 596 million cumulative subscribers in 36 countries with programming customised in 15 languages and dialects.