After the last year’s “glowing race” with thousands of runners in the Greater Manila area, people can experience again the one-of-a-kind fun run as Energizer opens Night Race Manila 2014.
Energizer’s night race is the perfect fit especially for those who love running but do not like the heat. Just like the past years, this event in September will also create a night of lights as the runners beam up the race route in Filinvest City Alabang produced by the Energizer 3LED Headlights which is part of their running gear.
The Energizer Night Race for a Brighter World is a Global series of nighttime running events where participants race by the light of an Energizer headlight to raise awareness for the need for safe, clean solar lighting around the world. First launched in South Africa in 2007, the race has become a well-established event taking place in Argentina, South Korea, Malaysia, Singapore, Indonesia and of course, Philippines. The event is a great occasion to engage with our target market (families) in a fun and entertaining way. Not only is this a fun run, the Energizer Night Race has been a venue to spread Positivenergy by contributing to local and international causes as part of our responsibility in making a positive impact around us.
Cara Ramirez-Tecson, Energizer Philippines, Inc. Marketing Manager explained the advocacy saying they are offering the run not just for the beneficiaries but for the runners too.
“We would like this year’s run to be a venue of fun and excitement for everyone who will join, so we’re focusing on their enjoyment this time more than anything else,” she said.
“Beyond the beneficiaries, we will focus on our goal to provide that “fun” for the runners so we can radiate the positivenergy to everyone “said Tecson.
Though the press kits include a headlight that is worth P499, organizers of the event still made the run more affordable for runners with the price registration ranging from P600 for 3k runners, P700 for 5k and P800 for 10k runners.
Lady Reyes, Energizer Philippines, Product Manager for Lights & Specialty said “with the prices made very affordable, we are inviting everyone to come and join us in this event. This is a good venue to bond with families and friends as we spread positive energy.”
"As a company we believe in coupling international and local marketing initiatives and we’re increasingly enjoying success, fuelled from extending our marketing efforts towards more community based activations that seeks to couple traditional advertising efforts with a positive and relevant cause that has some benefit in the community," Todd Montgomerie, Energizer Phils. Managing Director shared.
"This will be our 5th night race in The Philippines in a 4 year period, and our second to be held in Manila area. In alignment with our brand value of “positive energy” we hope that the 2015 Energizer night Race will once again encourage friends, family, colleagues and other energetic and willing participants to engage in and display positive healthy energy by running either the 3, 5 or 10km course as their own positive energy levels permit. We will make it more positive we hope by again donating to the Kapuso foundation," Montgomerie said.
Tecson shared that since the Night Race was held in the Philippines, "we have donated hearing aid devices with Energizer Hearing Aid batteries to kids of the Kapuso Foundation, Solar Lights to thousands of homes in the country without electricity through the One Million Lights project, and this year batteries and lights again to our partner GMA Kapuso Foundation using part of the proceeds from the Night Race Kits sales."
We hope that through the Energizer Night Race, we spread Positivenergy while keeping the fun and enjoyment amongst the run enthusiasts. Layunin po namin na makapagbigay ng maayos, ligtas at masayang run event para sa lahat, at syempre po – makatulong sa mga less fortunate through Kapuso Foundation. It is our aim to provide a clean, safe and fun run while we are also able to help other people," Tecson adds.
The registration will start on August 2, 2014 at official registration sites including RUNNR at Bonifacio Global City, Alabang Town Center and Brooks SM North Edsa Annex.
“GLOWING IN THE DARK” Now’s your chance to join a sparkling fun run as Energizer opens its fifth Night Race to share “Positivenergy” with your friends and families. Running for a brighter world, gear up and be ready for this year’s Energizer Night Race.