Thursday, October 2, 2014

Businesses in the Phils. Gears Up to Serve the New Generation of Information Hungry Consumers (EMC Forum)



Last Tuesday ,September 30, 2014, EMC conduct the Annual EMC Forum now entitled ’REDIFINE IT’, And along  with it was the Press Conference together with the press and On line tech bloggers to announced and informed us how the Philippine businesses gears up and makes corporate enterprises flows along with the fast phase of technological breakthroughs that we are experiencing this 21st Century.

EMC Corporation released the findings of a survey that asked IT decision makers in Philippines for their perspective on IT’s role as an enabler of business change during the shift towards the mega trends of cloud, mobile, social and Big Data. The impact of the mega trends has fundamentally changed the expectations of consumers and end-users who increasingly want to interact online, anytime and from anywhere, making IT more strategically important than ever before. IT has been focused on creating efficiencies and driving down cost. But the EMC Forum Survey reveals that in the Philippines, IT now is viewed as a strategic enabler  to grow business and better connect with customers. The top three areas where these trends will have an impact are in , Improving customer experience (51%), Management of missions- critical business operations (41%), and Building new products and services (38%).

Organizations are increasingly moving to the cloud, with 67% now agreeing that combining public and private cloud can improve security and agility . However, barriers will need to be overcome to achieve full potential.


“Consumer expectations have undergone a radical shift. Consumer now expect to interact not only with each other, but with a multitude of organizations online, via mobile and at the speed of now. To remain relevant and competitive, businesses across every industry are reinventing their business models to handle extraordinary levels of consumer access, interaction and scale. For this reason, IT finds itself back in the drivers seat, morphing from cost cutter to a true catalyst for change through the use of hybrid cloud and related technologies”.said Jeremy Burton, President, Products , and Marketing of EMC Corporation.


“The growth of the mobile workforce and increasing ICT demand from the small and medium enterprisese (SME’s) in the Philippines has led to an increase in IT adoption in businesses here in the Philippines. More companies realize that IT is the key strategic enabler for business growth and are open to embracing next generation technologies , including Hybrid Cloud solutions, to develop new and effective ways to reach consumers and enhance customer service standards to stay competitive and achieve greater efficiency and agility.” says Mr. Ronnie Latinazo, Managing Director , EMC Corporation Philippines.

About EMC Forums

Between July and November, 2014 more than 50 EMC Forum events will take place globally.

Visit for a closer at the survey results by country as they become available.. The series will include with an announcement of the global results in December.

About EMC

EMC corporation is a global leader in enabling business and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to the cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset information in a more agile, trusted and cost-efficient way. Visit their website at www.

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